Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 80

Research Software Feedback Software Product Marketing Reporting Tools 80

Radical Product

SEPTEMBER 24, 2019

This is the approach I took when I co-founded Likelii in 2011 to help wine enthusiasts find wines they were likely to like. Radical Product Thinking means taking a systematic approach to building world-changing products? Once you have a clear vision, your product strategy translates your vision (the Why) into your How.

Product Strategy 40

Product Strategy Strategy Vision Download 40

bpma ProductHub

APRIL 17, 2017

Their teams are aligned on a strategy that is supported by specific objectives and resources. They start with a strategy and the results they want to achieve. And while strategy and Roadmaps set the direction, they are not enough to deliver results. Product Management teams need to pivot from asking “What do we want to build?”

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

Intercom, Inc.

JUNE 20, 2018

Trial and error: adding sales input to the product roadmap. In 2011 Marc Andreessen declared that software is eating the world. Today it’s no wonder that the strong majority of companies want their strategy to be driven by product, not sales and that’s likely for the best.

Feedback Software 199

Feedback Software Product Research User Testing Feedback Loop 199

The Product Coalition

MARCH 19, 2023

I did a lot of work there on improving the product and making it more suitable for the market, easier to sell and deploy, and contributed directly to the product’s success and business growth throughout my time there. This required a whole new level of thinking and a deep understanding of product-market fit.

User Testing 142

User Testing Framework B2B Document 142

bpma ProductHub

APRIL 30, 2017

The decade long product experience from PM at DEC to VP of PM & Marketing established her in the foundational class of PM’s in Boston. In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM).

Development 150

Development Product Manager Product Management Management 150

Mind the Product

APRIL 18, 2017

Most recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design. Melissa Perri is a Product Manager, UX Designer, and speaker based in New York City. Nate Walkingshaw, Author and CXO Pluralsight.

Research Software 80

Research Software User Testing Customer Experience Workshop 80