Product Management History: The Nineties, The Noughties, and Beyond
The Product Coalition
DECEMBER 29, 2020
Neil McElroy from Procter & Gamble (the man who also helped found NASA by the way) is often pegged as the man behind modern Product Management after he wrote a now-famous 3-page company memo on the principles of brand management in the 1930s. There was a gap between development and tech which needed to be filled.
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