2012 Inbound Product Marketing 
Userpilot
MAY 19, 2021
Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves. Account-based marketing.
Brian Balfour
JULY 12, 2017
This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Which brings us to part three: Product Channel Fit. One of the reasons were they hit product channel fit.
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Brian Balfour
AUGUST 3, 2017
The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. As a result they've differentiated their product on “All In One” since thats what mid-market customers care about. This leads to teams ignoring the other fits.
Intercom, Inc.
OCTOBER 29, 2020
We came out of private beta on January 27th, 2012, where we announced that we’d raised a million dollars. We were pretty Dublin-heavy in terms of our hiring early on because all the money goes into product at the start and we’d decided we wanted to consolidate product in Dublin.
Business of Software Conference
JULY 26, 2016
Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. Unfinished Business… Talks from BoS USA 2012.
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