2013 Agile Product Marketing 
Product Innovation Educators
JULY 6, 2020
My student Eric Ries became the first adopter of Customer Development and recognized that in the 21st century, people were starting to adopt Agile Engineering, where you build products incrementally and iteratively. Customer Development, Agile Engineering, and the Business Model Canvas became the Lean Startup.
Mind the Product
AUGUST 30, 2018
Mastering the Problem Space for Product/Market Fit by Dan Olsen. Owning Agile by Jeff Patton. Inside the mind of the product manager by Dave Wascha. Product strategy in a growing company by Des Traynor. Delivering a Pure Product by Aziz Musa. Reboot Your Team by Christina Wodtke.
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Sachin Rekhi
FEBRUARY 16, 2020
Slack - We Don't Sell Saddles Here, written by Stewart Butterfield in 2013. Vision: Product Walkthrough. While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses.
Mind the Product
MAY 25, 2018
At that point, we still did manual payments and ID verification, but we prioritised validating the key product features first before worrying too much about scaling. 2013 – Launch as Yimby. After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers.
Intercom, Inc.
MAY 22, 2019
And then the entrepreneurial bug bit, and I started a bagel company in San Francisco – which as far as product-market fit goes, it was so amazingly easy to get there. Deepa: I’m always honored to share this, but we’ve been around since 2013 and have never lost anyone on the team. Paige: Thank you so much Deepa.
ProductPlan
MARCH 31, 2021
After a decade of working with others to launch successful SaaS products, I took the plunge to launch a startup in 2013. As I continued to help launch products, I realized that I was prepared to dive into entrepreneurial life myself. Product managers already know not to make these mistakes.
Userpilot
SEPTEMBER 16, 2024
Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.
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