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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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Spotlight Vision and the Diminishing Returns of Obsessive Customer Focus

The Product Coalition

Because not everyone finds a way out of the loop of reactive product development. In hopes of finding the next big idea, many turn to their most loyal users for feedback and inspiration. And often enough, that feedback leads to useful improvements. Just like in theatre, what is visible is what is easy to pay attention to.

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More Than Great Products: A Journey to Product/Market Fit

Mind the Product

Once upon a time I believed that to be a successful product manager, I simply had to create great products. For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant.

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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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The art of the pivot, part 2: How, why, and when to pivot

Lenny Rachitsky

As Dalton Caldwell (Managing Director at Y Combinator), in his legendary talk on pivoting points out, pivoting is all about opportunity cost: “[Pivoting] gets more shots on goal to try to find this elusive thing [called product-market fit].

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Wootric’s Deepa Subramanian on measuring the voice of the customer

Intercom, Inc.

If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. But there’s a better way now. Short on time?

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Intercom on Product: Understanding your customer is key to good product judgment

Intercom, Inc.

There’s only really one way to develop product judgment and that’s through direct interaction with your customers. It’s hard at times to ensure that PMs and designers are getting that direct feedback loop with users , but it pays enormous dividends. They design it a different way and users reacted.