2014 Branding Differentiation Startups 
The Product Coalition
AUGUST 23, 2023
A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality. 74% of consumers expect brands to take a stand on important issues. A greater purpose builds loyalty and trust amongst otherwise fickle consumers.
Intercom, Inc.
DECEMBER 31, 2019
Inspired by Andreessen’s maxim, in 2014 Benedict Evans coined the phrase “ Mobile is eating the world ,” which in retrospect feels like it downplayed just how much our daily lives have become consumed by our smartphones. . It is very possible that no other company has done as much to shape our decade as Jeff Bezos’s behemoth. Rise of mobile.
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UX Studio: Product Management
OCTOBER 2, 2023
They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. These leave an exceptional first impression and differentiate our clients from competitors.
Mixpanel
JULY 21, 2023
Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. The Mixpanel homepage circa 2014. Mixpanel has been around for a while, and like any startup, lots of legacy decisions and libraries accumulate throughout the product.
Mixpanel
JULY 21, 2023
Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. The Mixpanel homepage circa 2014. Mixpanel has been around for a while, and like any startup, lots of legacy decisions and libraries accumulate throughout the product.
Mixpanel
JULY 21, 2023
Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. The Mixpanel homepage circa 2014. Mixpanel has been around for a while, and like any startup, lots of legacy decisions and libraries accumulate throughout the product.
Department of Product
MAY 22, 2020
Can I customise it with my own branding? At the time, back in 2014, this was so much easier than having to navigate around using Google Maps. But, as Citymapper found out as time went by, feature-based differentiation doesn’t last forever. Does it send emails automatically? I recommended the app to lots of friends and family.
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