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Guru’s Rick Nucci on using automation to scale your customer experience

Intercom, Inc.

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.

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Customer retention is the new conversion

Intercom, Inc.

Convincing potential users to sign up for your product isn’t easy. The latest batch of billion-dollar companies are built on high customer retention. They help their users be successful, and that means providing great onboarding. We’ve spent a lot of time searching for one of these. We’ll get there.”.

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14 Real-Life Product Adoption Examples for Every Stage of The Customer Journey

Userpilot

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. That's why we've compiled multiple examples of successful companies nailing product adoption across the entire user journey. Searching for more information to see if it fits user needs. Evaluation.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. Initially we worked with a team from ThoughtWorks for 12 weeks. This is what we did. 2012 – the Inception.

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The floating action button: the best SaaS guide to date ??

Usersnap

Also known as feedback menus at Usersnap, floating action buttons make a website more user-friendly; many companies find them necessary when collecting customer feedback , and making product or website improvements. What does this customer feedback menu do? It gives end users multiple feedback options from one button.

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Solving Mobile Growth & Retention with Andy Carvell, ex Growth at SoundCloud

Brian Balfour

Andy Carvell joined SoundCloud in 2012, when the company was just over 80 employees and 10 million monthly active users. The service now boasts over 150 million registered users, and monthly actives in the high tens of millions. Andy’s last role just before leaving SoundCloud was running the user retention team there.

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How aligning product and marketing teams improves customer experience

Mind the Product

It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”.