How aligning product and marketing teams improves customer experience
Mind the Product
OCTOBER 27, 2016
It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up. As long ago as 2014, the Harvard Business Review was talking about how marketing can no longer rely on the funnel.
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