2014 Messaging Strategy Weak Development Team 
Mind the Product
MAY 25, 2018
In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. Initially we worked with a team from ThoughtWorks for 12 weeks. 2014 – Testing and Growing the Team.
Userpilot
JANUARY 30, 2023
The product adoption curve is a concept created by Everett Rogers back in 1962 and further developed by Geoffrey Moore in 2014. In SaaS, as you develop your product and achieve product-market fit , you must consider the five user segments so you can improve product adoption and grow your business. They include: Innovators.
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Intercom, Inc.
MAY 1, 2018
We developed all these tips and tricks that would help us optimize what happens when they land. To bring us up to early 2014, you might be familiar with Product Hunt. We realized early that you can have all the tactics in the world but if they hit your homepage and your homepage is bad, it’ll go to s**t.
Intercom, Inc.
APRIL 22, 2019
Businesses also win if, as a result of AI, teams are able to create more white-glove moments that turn users into customers for life. Here are five quick takeaways: Businesses focused on scaling need to think of customer support as a revenue team , not a cost center. For us, that first fit was with growing sales teams.
Intercom, Inc.
DECEMBER 18, 2018
Plain and simple, email marketing is the tactic of sending marketing messages via email. Jackson (@StartupLJackson) May 17, 2014. Intercom could be a great starting point especially if you also plan to send in-app messages or use live chat for sales or support. What is email marketing? Pretty straightforward, right?
Userpilot
SEPTEMBER 15, 2023
In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates. What is concept testing and how can it help accelerate your product-led growth ?
Mind the Product
OCTOBER 27, 2016
It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up. As long ago as 2014, the Harvard Business Review was talking about how marketing can no longer rely on the funnel.
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