How I treat creative copy like a product—using data
Mixpanel
JANUARY 12, 2023
It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. If you know a thing or two about product development, you’ve heard of the “a-ha” moment. And while this isn’t bad, it forgets that keyword research is a study of language.
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