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How I treat creative copy like a product—using data

Mixpanel

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. If you know a thing or two about product development, you’ve heard of the “a-ha” moment. And while this isn’t bad, it forgets that keyword research is a study of language.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. Initially we worked with a team from ThoughtWorks for 12 weeks. 2014 – Testing and Growing the Team.

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Scaling Impact: A Look at the Year Ahead (2022)

Product Talk

I teach teams that business outcomes are derived from your business model. My business model formula looked something like this: # of teams in my coaching program x price per team. Increasing the number of teams that I coach would increase both revenue and impact. I can only work with so many teams at once.

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Everything You Need to Know about APM Programs

The Product Coalition

You might be working on something like updating the company’s privacy policy, or collaborating with a UX team on a new product. Jian, a Google APM from the 2015 cohort had this to say about the variety of the job: Some programs also offer experiences like speaker series and world trips! Are you interested in Product Management?

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Everything You Need to Know about APM Programs

The Product Coalition

You might be working on something like updating the company’s privacy policy, or collaborating with a UX team on a new product. Jian, a Google APM from the 2015 cohort had this to say about the variety of the job: Some programs also offer experiences like speaker series and world trips! link] How mature is the program?

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Five Berlin Design Studios to Work With in 2021

UX Studio: Product Management

Apart from working with established brands and startups, we assess the expertise of various companies and create our independent rating list of trustworthy design companies. As a design studio that often works with international companies, we’ve developed a remote collaboration process that lets us work effectively with our clients.

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How to Thrive in the Product-Led Era

Amplitude

And what about the product team?? They were using the same manufacturing techniques that Henry Ford created at the beginning of the 20th century: waterfall “assembly line” development cycles packaged up onto physical disks. And the marketing team? Because they’re really a tech company disguised as a cycling brand.