The Accidental Product Manager
FEBRUARY 7, 2022
New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The gains made by new brands have not been confined to the prestige niche.
Mixpanel
JANUARY 12, 2023
It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. As I’ve seen it applied, most keyword research is used to create a laundry list of blog posts to create words to fit into a sales page, so Google Search prioritizes your work.
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Antwak Blog
APRIL 6, 2021
Customer advocacy is the type of marketing where you ask your present customers to discuss or talk about your brand and its products which they used. Of course the internet has its benefits, people trust it more hence in this case brand advocates help them to understand the products. Read our other blog on Digital Marketing here.
The Product Guy
DECEMBER 15, 2019
Prior to Vydia, Gaudio built and managed the marketing team at video Ad Tech company, Yashi, which was successfully acquired in 2015 for $33M cash by Nexstar Media Group. She has recently been awarded accolades such as NJBIZ 40 Under 40 and The American Business Association’s Bronze award for “Female Executive of the Year.”
freshtrax
AUGUST 31, 2021
btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Since 2015, we began providing workshop-style services, mostly to Japanese enterprises, based on design thinking.
Mind the Product
MAY 25, 2018
JustGiving was a well-known brand, but firmly associated with registered charities. So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. 2015 – Launch as JustGiving Crowdfunding. JustGiving Crowdfunding homepage, 2015.
ProductPlan
SEPTEMBER 22, 2022
On the digital transformation blog, Erika Flora writes: “The incident management practice is about ensuring that when things fail, we have a solid way of getting our customers back to ‘normal’ quickly. enterprises indicates that the cost of downtime comes from lost revenue (53%), lost productivity (47%), and lost brand equity or trust (41%).
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