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How I treat creative copy like a product—using data

Mixpanel

Copywriting, while often thought of as something creative and inspired, is a technical craft. It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. Think TrustPilot reviews, customer support tickets, and ProductHunt comments.

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Rebranding – Bridging the Gap

freshtrax

btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Since 2015, we began providing workshop-style services, mostly to Japanese enterprises, based on design thinking.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

JustGiving’s goal is to grow the world of giving, enabling more money to be raised for good causes through the use of technology. JustGiving was a well-known brand, but firmly associated with registered charities. 2015 – Launch as JustGiving Crowdfunding. JustGiving Crowdfunding homepage, 2015.

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Scaling Impact: A Look at the Year Ahead (2022)

Product Talk

From 2015–2019, I was pretty much maxed out all the time. I probably could have squeezed a fourth cohort in there, growing my capacity from 30 teams to 40, but I knew this wouldn’t leave me time to iterate on my curriculum, write blog posts (not to mention a book), or anything else. Write an Amazon review (it really does help).

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Five Berlin Design Studios to Work With in 2021

UX Studio: Product Management

Apart from working with established brands and startups, we assess the expertise of various companies and create our independent rating list of trustworthy design companies. We have reviewed Berlin design studios’ competency, portfolios, and experience to define the best web design Berlin companies to work with. .

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2019 Media Trends in Japan: How Old Media is Staying Relevant

freshtrax

However, some are getting creative to stay relevant by leveraging new technologies and incorporating new media ( media that is native to computers/internet ) into their ecosystems. In 2018, radiko started an audio ads program, which enables advertisers to target specific user segments to promote their brand and/or service. Newspapers.

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How to Thrive in the Product-Led Era

Amplitude

And this isn’t just in tech. In 2015, they were lauded as the best cardio machine on the planet by Men’s Fitness, and yet their CEOs response was: “who cares?” In 2015, they were lauded as the best cardio machine on the planet by Men’s Fitness, and yet their CEOs response was: “who cares?” Take Peloton, an Amplitude customer.