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5 Climate Tech Startups to Watch

freshtrax

Climate tech, which refers to technologies and businesses focused on combating climate change , such as reducing CO2 emissions and combating global warming, is gaining momentum, especially in the United States. Climate tech funding has increased significantly. The market size of climate tech in the U.S.

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Top 10 Japanese Tech Companies

freshtrax

According to an article by Tech :: Note , the Japanese tech industry has grown as a whole with continual increases in the total revenue of the industry, from 14,380 billion yen (approx. 159 billion USD) in 2015. Top 10 Japanese tech companies by capital value (November 2018). Revenue in Yen. Revenue in USD. SoftBank. ?1,065.5

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Transitioning from Managed Service Ad Tech to a Subscription Model

The Product Coalition

One of the larger themes that you’ll hear in ad tech circles today focuses around transparency. With the abundance of ad tech players regularly added to a brands’ media plan, understanding exactly where your ad budget is going is nearly impossible. Brand lead, creative lead, media lead, and analytics lead.

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Choosing the Right Planning Horizon for Your Product

Roman Pichler

This is due to a simple but fundamental correlation: the further we look into the future, the less we can see. For a brand-new product, the strategy should communicate what it takes to get to launch, enter the introduction stage, and serve the early market. You should therefore regularly review your plans and revise them.

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Rebranding – Bridging the Gap

freshtrax

btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Since 2015, we began providing workshop-style services, mostly to Japanese enterprises, based on design thinking.

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How I treat creative copy like a product—using data

Mixpanel

Copywriting, while often thought of as something creative and inspired, is a technical craft. It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. Think TrustPilot reviews, customer support tickets, and ProductHunt comments.

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Consumer-Generated Marketing: Tools You Can Use to Grow Your Product

The Product Coalition

Consumer-generated marketing (CGM) is when companies prompt their customers to create content for their product brand. Doritos Legion of Creators website Whenever a campaign is launched, Doritos fans can create branded content. The purpose is to give customers a voice and to activate the brand’s community.