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Conversations with friends: 6 highlights from behind the mic

Intercom, Inc.

Well, as you’ll hear, Alex’s CV is impressive and varied but she likes to describe herself as a consumer-facing anthropologist – one who knows how to make branded content that’s digestible by modern audiences and which has the potential to make you stop and think. So what does she do?

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

UX vision is a clear and inspiring statement that guides the long-term design strategy and keeps teams and stakeholders on the same page. Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement.

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Rebranding – Bridging the Gap

freshtrax

btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Limitations of relying on the “Silicon Valley” brand. Background to the Rebranding.

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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

Initially JustGiving supported only registered charities on its website, but the founders’ vision was to support all good causes. The initial vision was to. This vision gave us something to aim for. JustGiving was a well-known brand, but firmly associated with registered charities. Build a community.

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Choosing the Right Planning Horizon for Your Product

Roman Pichler

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented. The picture below shows the planning horizons I like to work with.

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Connected Commerce and Embedded Finance

The Product Coalition

Going further is the idea of Phygital , the inseparable physical and digital worlds where all brand experiences lie. This includes custom flows, multicurrency and branding. It may sound strange to say, but don’t get carried away by the vision of connected commerce. Define and validate the business case.

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