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As a productmanager, there’s nothing that quite compares to watching and listening to a “virgin” user try and figure things out. “Building feedbackloops into your products is good for everyone: for customers it shows that the company actually cares about it’s products, services and the people using it.
What does it take to be a successful productmanager? What exactly do productmanagers do on a daily basis? What are the latest trends and best practices throughout the product lifecycle? We thought ‘what better way to learn about the latest trends in productmanagement than by asking productmanagers directly?’.
What does it take to be a successful productmanager? What exactly do productmanagers do on a daily basis? What are the latest trends and best practices throughout the product lifecycle? We thought ‘what better way to learn about the latest trends in productmanagement than by asking productmanagers directly?’.
In the grand scheme of things, productmanagement is a new field with relatively few dedicated conferences and events. While there’s no doubt a number of industry-specific conferences for product teams, we’ve focused primarily on industry-agnostic ones for this list. Mind the Product. ideation, prototyping), Launch (e.g.,
In the grand scheme of things, productmanagement is a new field with relatively few dedicated conferences and events. While there’s no doubt a number of industry-specific conferences for product teams, we’ve focused primarily on industry-agnostic ones for this list. Mind the Product. ideation, prototyping), Launch (e.g.,
Productmanagement is a relatively new discipline, and its practitioners continue to refine it every year. For the second straight year, we compiled the top 40 influencers in our ProductManagement Year in Review. You can review the complete list of influencers in productmanagement in 2016 here.
Productmanagement is a relatively new discipline, and its practitioners continue to refine it every year. For the second straight year, we compiled the top 40 influencers in our ProductManagement Year in Review. You can review the complete list of influencers in productmanagement in 2016 here.
In his 2015 LinkedIn article , Geoffrey Moore introduced three categories for innovation efforts: To differentiate, neutralize, or optimize. Like the examples above, teams can ask this question specifically about a feature or improvement to understand how well it meets their needs as part of their build, measure, and learn feedbackloop.
We recently surveyed more than 150 US-based digital productmanagers for our 2017 ProductManagement Insights report. It’s our third annual report, which is essentially a lifetime in productmanagement years. Is communication the key to productmanagement? Below, I’ll outline three key trends.
We recently surveyed more than 150 US-based digital productmanagers for our 2017 ProductManagement Insights report. It’s our third annual report, which is essentially a lifetime in productmanagement years. Is communication the key to productmanagement? Below, I’ll outline three key trends.
For example, you may be able to get more sign-ups or demo bookings from your landing page , boost activation and adoption rates inside the product, and increase free-to-paid conversions. The odds are that it’s not the UX designer or productmanager who is responsible for company-level goals but senior leadership.
Grammarly grew its customer base from 1 million active users in 2015 to 30 million users in 2020. Such rapid success was possible thanks to the product-led growth model. Thanks to them, product-led businesses can better understand their pain points, needs, and preferences and use the insights to inform product development.
Staying up-to-date on evolving technology and the latest consumer preferences is one of the most important elements of a productmanager’s role. Somewhat counterintuitively, successful productmanagement is grounded in continual learning. Some of the best productmanagers are relentlessly and incessantly curious.
Staying up-to-date on evolving technology and the latest consumer preferences is one of the most important elements of a productmanager’s role. Somewhat counterintuitively, successful productmanagement is grounded in continual learning. Some of the best productmanagers are relentlessly and incessantly curious.
While productmanagement executives are the innovation-focused advocates for the user in many organizations, we have found that they are often roadblocked and under-resourced. Since 2015, Alpha has conducted an annual survey of productmanagement leaders in the U.S.,
While productmanagement executives are the innovation-focused advocates for the user in many organizations, we have found that they are often roadblocked and under-resourced. Since 2015, Alpha has conducted an annual survey of productmanagement leaders in the U.S.,
Welcome to the latest episode of Product to Product —a productmanagement podcast for / by product people. Listen below: This episode features Aman Manik , a productmanager at Square. He’s been a part of Square’s product team since 2015 when Fastbite, the company he co-founded, was acquired.
Panelists included Alanna Ford, Innovation ProductManager at AARP, Vivek Bedi, Head of Product at LearnVest and Head of Consumer Experience Products at Northwestern Mutual, and Brent Tworetzky, Senior Vice President of Product at InVision. Tworetzky urges productmanager to go one step further.
Panelists included Alanna Ford, Innovation ProductManager at AARP, Vivek Bedi, Head of Product at LearnVest and Head of Consumer Experience Products at Northwestern Mutual, and Brent Tworetzky, Senior Vice President of Product at InVision. Tworetzky urges productmanager to go one step further.
Working as a productmanager can be a busy, unpredictable and octopus-like existence. Bringing team members together, organizing user research, product demos, road mapping and more. If you’re a mobile app productmanager there’s a whole additional layer of complexity to add to that cake.
“We’re a 160 year old company whose bread and butter was life insurance and risk products – but for the last 10-15 years we’ve been transforming into a holistic financial planning company.”. In March 2015, Northwestern Mutual acquired LearnVest, a fast-growing New York-based startup with a personal finance tracking suite.
“We’re a 160 year old company whose bread and butter was life insurance and risk products – but for the last 10-15 years we’ve been transforming into a holistic financial planning company.”. In March 2015, Northwestern Mutual acquired LearnVest, a fast-growing New York-based startup with a personal finance tracking suite.
We started tinkering in 2012, but we finally put the company together in 2015, still really early, but it takes a lot of time for me to figure out where we are in the growth curve, where are we in terms of adoption, and does it have a place in terms of the world of business, and it has to be incredibly compelling for me to do that.
We started tinkering in 2012, but we finally put the company together in 2015, still really early, but it takes a lot of time for me to figure out where we are in the growth curve, where are we in terms of adoption, and does it have a place in terms of the world of business, and it has to be incredibly compelling for me to do that.
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