How Much Time Should You Spend in Product Discovery?
Product Talk
APRIL 11, 2018
This is why as an industry we see an over-reliance on A/B testing —a measurement method that we’ve shoehorned into a discovery method. Jeff Bezos, in his 2015 shareholder letter , gives us a simple framework for deciding which decisions should be made quickly and which decisions should be more deliberate and cautious.
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