Intercom, Inc.

JANUARY 14, 2021

It took us 13 iterations of the product. And ultimately, we launched in 2015 and we’ve been iterating ever since. I’m an engineer and I think like an engineer, so I’m looking for frameworks and patterns. All these frameworks and processes help you tackle the complexity, understand the complexity of the world.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Andrew Chen

JULY 10, 2017

Here’s a video interview breaking down how startups evolve and change their strategies as they gain initial traction, hit product market fit, and eventually start to scale. Psych’d: A new user psychology framework for increasing funnel conversion. Nice framework that speaks to reducing friction and increasing value.

User Testing 62

User Testing Framework Startups Presentation 62

Brian Balfour

JANUARY 24, 2019

Superhuman was founded in 2015 (3ish years ago at the time of writing this). To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. Feature Product Fit - Casey Winters has written about Feature Product Fit.

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

Department of Product

MAY 22, 2020

Pricing, packaging and anchoring As many product marketeers know, anchoring plays a big part in how the value of a product is perceived. For SaaS products at least, pricing tables are the predominant way of presenting your product’s value and pricing back to users before they buy.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

DISQO

JANUARY 8, 2018

“We’re a 160 year old company whose bread and butter was life insurance and risk products – but for the last 10-15 years we’ve been transforming into a holistic financial planning company.”. In March 2015, Northwestern Mutual acquired LearnVest, a fast-growing New York-based startup with a personal finance tracking suite.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

DISQO

JANUARY 8, 2018

“We’re a 160 year old company whose bread and butter was life insurance and risk products – but for the last 10-15 years we’ve been transforming into a holistic financial planning company.”. In March 2015, Northwestern Mutual acquired LearnVest, a fast-growing New York-based startup with a personal finance tracking suite.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

DISQO

JANUARY 8, 2018

“We’re a 160 year old company whose bread and butter was life insurance and risk products – but for the last 10-15 years we’ve been transforming into a holistic financial planning company.”. In March 2015, Northwestern Mutual acquired LearnVest, a fast-growing New York-based startup with a personal finance tracking suite.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul shared an incredibly simple framework Superhuman uses for understanding their customers. “How would you feel if you could no longer use this product?”

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Good Product Manager

NOVEMBER 4, 2015

These complimentary webcasts are focused on best practices for b-to-b product management leaders and product managers. Organizations often struggle to create a single offering and price structure for multiple different customer segments or markets. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile.

Product Management 60

Product Management Product Manager Data Visualization Software Review 60

Good Product Manager

NOVEMBER 4, 2015

These complimentary webcasts are focused on best practices for b-to-b product management leaders and product managers. Organizations often struggle to create a single offering and price structure for multiple different customer segments or markets. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile.

Product Management 60

Product Management Product Manager Data Visualization Software Review 60

Mind the Product

DECEMBER 2, 2016

billion, and in 2015 sales were $5.2 He has a framework to help. The Spotlight Framework. For example a “how do I” question means that the customer already knows that something is possible with your product, so it’s not a product marketing or education issue, it’s a user experience issue. No excuses.

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User Testing Customer Feedback Customer Experience Feedback Software 70

The Product Coalition

JUNE 9, 2020

As I maintained good relationships with my former colleagues, I knew Elium was a very promising product and that the team was full of very talented people. I joined this highly motivated group of fifteen people in September 2015. The product and engineering teams grew fast too. It’s okay to fire people. What I Learned From 3.5

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Research Software Startups Product Research Customer Experience 79

Sachin Rekhi

DECEMBER 26, 2019

After interviewing hundreds of product management candidates, I share the philosophy I developed on interviewing product managers to help you ace your next product management interview. A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses. Top 75+ Resources for Product Managers.

User Testing 68

User Testing Dashboard Software Engineering Document 68

Intercom, Inc.

SEPTEMBER 26, 2019

If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

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User Testing Data Visualization Customer Experience Weak Development Team 170

Business of Software Conference

AUGUST 1, 2019

Read on below to find great talks about: Optimising for Product-Market Fit. Last time: At #BoS2018, the founder of Silicon Valley’s buzziest startup spoke about how he adopted and adapted Sean Ellis’ product-market fit survey at Superhuman. Why competitive advantage doesn’t mean what it used to.

Feedback Software 8

Feedback Software Research Software User Testing Product Research 8

Userpilot

MAY 19, 2021

One of his ventures back in 2015 was a business conference called Hustle Con directed towards other entrepreneurs and explaining best practices. Hubspot, one of the leading content marketing platforms, pioneered webinars all the way back in 2008. In only 4 years the number of customers that used their product went from 317 to 10,000.

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Research Software B2B User Testing Customer Experience 120