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Twitter’s former Head of Product opens up: being fired, meeting Elon, changing stagnant culture, building consumer product, more | Kayvon Beykpour

Lenny Rachitsky

He originally joined Twitter in 2015 through the acquisition of his company, Periscope, the largest live video streaming platform at the time. Kayvon treated sacred cows like a “built-in roadmap” of innovations worth testing. Twitter accelerated cultural change and innovation through many small acquihires.

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Systems Thinking and its Relevance to Strategic Planning in UX Research

UX Planet

In the field of UX research, Systems Thinking can bring many benefits to strategic planning, allowing for a broader and more integrated view of the user ecosystem. Feedback loops: a system’s outputs affect its inputs, creating loops. Understanding the various stakeholders involved in the ecosystem beyond the direct user.

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The Testing Mindset – How to Find Product/Market fit

Mind the Product

You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned.

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How to protect customer data while running smarter A/B tests

Mixpanel

Data privacy laws are evolving constantly to better protect consumers’ personal information. The GDPR in Europe, the CCPA in California, the LGPD in Brazil—these laws give more data transparency and agency to consumers, while limiting certain data collection practices. That’s what we’ll discuss in this post.

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Your Guide to User Behavior Analytics (UBA) for SaaS

Userpilot

Collecting and interpreting user behavior analytics is crucial due to the extreme competitiveness in the SaaS space, which only continues to escalate. This guide will go over what user behavior analytics are, why they’re important, what you can track, and how to analyze user behavior. Identifying patterns.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. Keyword research.