2016 Differentiation Enterprise 
Intercom, Inc.
FEBRUARY 6, 2020
When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing. Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. Yvonne swiftly flipped this story on its head.
Product Management Unpacked
MARCH 5, 2019
An October 2016 survey by the organization, Mind the Product, asked the question “ What’s your #1 single biggest product management challenge right now?” Forty-nine percent ( 49%) of product managers said this is their biggest challenge, and when responses are added from enterprise software PMs, this figure jumps up to 62%.
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The Product Coalition
JANUARY 12, 2022
Microsoft launched Team in 2016 and took over many customers of Slack, and currently has almost twice as many daily active users as Slack. The brief background, in the beginning, might have given an idea for solving the differentiation strategy cases. A recent example is Team vs Slack.
Sachin Rekhi
APRIL 12, 2020
Hamilton published this work in 2016 after a career of working with over 200 clients as a strategy consultant, including Netflix, Spotify, and Adobe. Hamilton narrowly defines a successful strategy as creating a route to persistent differential returns for your business.
Userpilot
APRIL 8, 2022
Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises.
Intercom, Inc.
JULY 21, 2022
Adam Risman , a former host of the podcast, asked Rachel what made that point when Rachel joined Slack in 2016 the right time to invest in growth marketing? Rachel Hepworth: We knew we wanted to build the team because we’d already done enough in 2016, mostly before I joined, to know there was value there.
Sachin Rekhi
FEBRUARY 16, 2020
For example, here is a video from 2016 that showcases the vision for SpaceX's Interplanetary Transport System which aims to bring the first manned crew to Mars. Sometimes these visions of the future are also shared with existing and potential customers to help portray your company's ambitions.
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