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How I treat creative copy like a product—using data

Mixpanel

Copywriting, while often thought of as something creative and inspired, is a technical craft. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels. Plaid’s homepage February 11, 2017.

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

We’ve gone from the enthusiastic disruption of traditional gatekeepers (like newspapers, radio and broadcast television) to falling into line behind less than a handful of new tech giants. Amazon collected 42% of all purchases made online in 2017. Source: HubSpot Research, State of Inbound 2018.

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How Travel Data Co-op, ADARA, Expanded Business to Japan and Built Relationships With Public Sectors

freshtrax

As the venue for the quickly approaching Rugby World Cup (RWC) in September 2019 and 2020 Olympic Games, Japan is gearing up for a great influx of inbound travelers. Q: btrax was lucky enough to help ADARA’s market launch event in 2017. ADARA’s launch event in Japan in 2017. Expanding business to Japan. Localizing the business.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

Michael: Most people listening probably think of HubSpot as this inbound marketing company. It flips where we came from, which is nice just from a company genetics perspective and messaging. That team, to me, has gotten a lot more interesting over the last three or four years because of that explosion of automation technology.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

We’re really excited to be here today to share with you how we find and nurture tech talent as Simprints. On the one hand you have the tech giants like Google and Facebook. On the other hand, you have the tech unicorns with billion dollar valuations; like Uber, Stripe, and Dark Trace.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

And so I worked with a whole bunch of companies in technology and financial services, consumer goods, helping them on things like growth strategy, developing new products, M&A. Stanford was actually the only business school that I applied to because I specifically wanted to move out to the Bay Area and move into tech full-time.