How I treat creative copy like a product—using data
Mixpanel
JANUARY 12, 2023
Copywriting, while often thought of as something creative and inspired, is a technical craft. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels. Plaid’s homepage February 11, 2017.
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