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What we shipped: 2018 year in review

Intercom, Inc.

This next chapter has already begun, with our new automation technologies like bots and the ability for our customers to connect Intercom with more of the other tools they use every day. In fact, a 2017 study found that of the marketers, salespeople, and business owners surveyed, 82% lost up to an hour a day managing different technologies.

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Ethical Crossroads: Is Your UX Design Helping or Hurting?

UX Planet

But dark patterns go deeper: Confusing menus that hide options we need Countdown timers that trigger panic buying Fake reviews that sway our decisions …they’re everywhere. Older folks, those new to technology, and people with certain disabilities become easier targets due to limited digital literacy or specific cognitive differences.

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Four Challenges Finance Apps Face and How to Conquer Them

Alchemer Mobile

The second is to use proactive engagement strategies and contextually relevant messaging. When it comes to retention, how you message your customers matters just as much as what you message them. In-app messaging provides an opportunity for you to connect with them one-on-one. Improving app store ratings and reviews.

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5 books every marketer should read in 2019

Intercom, Inc.

Fittingly, the team’s selections crossed a range of publish dates, subjects and structures; from 1970’s era technical guidance on improving one’s own writing, to the latest and best thinking from the team at Google Ventures on how to make more time for what’s meaningful in your life. “The Inevitable” by Kevin Kelly.

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Why Accessibility Matters in a Post-Pandemic, Majority-Digital World?

The Product Coalition

we also face the question of how we will make digital technology truly accessible for everyone, regardless of their physical or cognitive abilities. The distinction between the two terms tends to get blurred, and it’s because the definition of each term is fluid and changes as different technologies become more or less relavant over time.

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How I treat creative copy like a product—using data

Mixpanel

Copywriting, while often thought of as something creative and inspired, is a technical craft. Think TrustPilot reviews, customer support tickets, and ProductHunt comments. You’ve got to blend message matching from your research with a glimpse of where the product will go or what inspires an audience. It’s a product unto itself.

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The Business of Software Review – All New Talks from 2019 So Far

Business of Software Conference

Technology launched before the market was ready, a funded company run into the grown, struggling to reach the heights of an American counterpart. Scott Berkun, author of The Dance Of The Possible, spoke at Business of Software Conference USA 2017 about how to unlock your creativity and pursue it in your workplace. Watch Wade's Talk.