Remove 2017 Remove Messaging Remove Naming Remove Technical Review
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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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Top 9 Digital Design Agencies in 2023

UX Studio: Product Management

As one of the best digital design agencies, Basic offers an ample number of services, from strategy and brand experience to content and technology solutions. These design services include journey mapping, web design, content strategy , full-stack development, including CMS implementation, and technical consultation for complex projects.

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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. The first reason is pretty obvious but many companies fail to get market traction due to poor definition of their value proposition. 3 Brand stretch.

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What augmented analytics mean to UX/UI design

Imaginary Cloud - Design

In 2017, Gartner introduced the concept augmented analytics in his Augmented Analytics is the Future of Data and Analytics report. Namely, its potential to provide companies with actionable insights rather than with abstract raw data. So, in most cases, simple scrolls or searches by words or dates are not enough.

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Little Otter’s Rebecca Egger on making mental health care accessible to all

Intercom, Inc.

That approach is already being rewarded and recognized – Rebecca was recently named on Inc Magazine’s influential Female Founders 100 list for 2021. How can you develop the technology while making sure it really gets to the people who need it the most and has an actual impact on their lives? It’s all about the family setting.

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The Evolution of Customer Success

Gainsight

Namely, many think in terms of their customer’s success. Before 2013, tech companies approached customer relationships in much the same way. The second shift occurred around 2017. Well, technically , it started in 2007 with the introduction of the iPhone and other smartphones. The old model couldn’t survive. .

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

JustGiving’s goal is to grow the world of giving, enabling more money to be raised for good causes through the use of technology. And for that, we needed a new name… Output of one naming brainstorm. After a lot of deliberation we settled on the name Yimby, which stood for “yes in my backyard”.