2018 CTO Marketing Naming 
Business of Software Conference
DECEMBER 17, 2020
Poppy is a co-founder and CEO of Darktrace, a world-leading AI company for cyber defence, named Europe’s ‘Fastest Growing Super Scale-up’ by Tech Tour in 2018. Poppy was awarded an OBE (Officer of the Order of the British Empire) in 2019 in recognition of her services to cyber security. Poppy Gustafsson // Darktrace.
Business of Software Conference
JUNE 20, 2019
In 2018, Balsamiq celebrated its 10th Birthday – an impressive achievement for any SaaS company. Founder Peldi has attended Business of Software every year since 2010, and has 5 BoS talks to his name. In this talk from BoS USA 2018 he shared another honest update about his worries in Balsamiq’s milestone 10th year.
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Intercom, Inc.
AUGUST 15, 2018
Find a sponsor , not a mentor — someone who is in the room when opportunities arise and makes sure your name comes up. And in meetings and conversations where those opportunities are being discussed, a sponsor makes sure your name pops up, and they’re maybe pushing those opportunities your way. Sign me up. You’re all set.
Intercom, Inc.
JULY 9, 2020
Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. We also did a lot of co-marketing.
Intercom, Inc.
JULY 21, 2022
Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.
Business of Software Conference
MARCH 11, 2020
And by the fifth time you’re certifiable at this point. Like starting businesses cause when you go through it is. Because we left a company where we were we just went public as a company the company is called Hubspot and Dharmesh has spoken here many times and we were working with Dharmesh and he left that to go start a company again.
Userpilot
MARCH 7, 2024
Also – a study by Paychex from December 2018 found that 33% of women in technology have considered changing careers because of male colleagues. I said, “Mother, you’re right” – and I went to the economics faculty and studied marketing. Ironically, when we run out of leads – I had to founder-led marketing. ”
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