Business of Software Conference

DECEMBER 17, 2020

Poppy is a co-founder and CEO of Darktrace, a world-leading AI company for cyber defence, named Europe’s ‘Fastest Growing Super Scale-up’ by Tech Tour in 2018. Poppy was awarded an OBE (Officer of the Order of the British Empire) in 2019 in recognition of her services to cyber security. Poppy Gustafsson // Darktrace.

CTO 52

CTO Management Management Leadership 52

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Lean into your newness. but more on this later…).

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

The Product Guy

JULY 30, 2020

As the organization should have consent from the stakeholders on all three critical steps it is of value to have full transparency whom to ask for approval to bring a product to market as it will make your product process significantly smoother. Write their names down and than ask yourself, who couldn’t sleep well when this project fails?

CTO Coach 156

CTO Coach Customer Experience Software Review User Testing 156

Gainsight

OCTOBER 12, 2021

Across two information-filled days, we’ll host over 20 sessions with the biggest names in product to guide you on the road to product-led growth. We are gearing up to support you in accelerating your product strategies and provide the tools you’ll need to level up your career in product.

Analytic Tools 52

Analytic Tools Research Software Data Visualization User Testing 52

ProductPlan

JANUARY 31, 2019

To understand product ops, it might be helpful to look at another similar discipline: marketing operations. Uber has a fleet of Product Operations Managers that are responsible for getting out of the office and talking with as many customers and users as possible. Establish naming conventions and make your team stick to them.

Data Visualization 107

Data Visualization Reporting Tools Product Research CTO 107

PMLesson's Ace the PM Interview

JANUARY 18, 2022

PMs typically work alongside many different roles and departments, especially engineering, design, sales, and marketing. Because the role naturally involves a greater level of authority, Senior PMs need a deeper degree of product and marketing understanding than their mid-level counterparts. Image Credit: Transistor by ????????? ????

Product Management 52

Product Management Product Manager Data Visualization Reporting Tools 52

Business of Software Conference

MARCH 5, 2021

Hey I’m Paddy, and for the last 3½ years I’ve been heading up all things Marketing at Business of Software. I joined Business of Software in September 2017 as a fresh-faced and inexperienced marketer. Tiffany da Silva put this much more eloquently in her talk from BoS USA Online 2020, ‘ 6 Lessons From A Marketing Fraud ’: Rare photo.

Customer Experience 52

Customer Experience CTO Events Customer Feedback 52

Intercom, Inc.

DECEMBER 21, 2021

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Gainsight

APRIL 17, 2019

Organizations had to restructure to support higher velocity and more streamlined sales and marketing models. Modern CEOs at any moment can get a pulse on how Sales and Marketing are performing versus waiting for the end of the quarter. In this case, I can see our CTO, Mickey, is actively using our Engagement feature.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

UX Studio: Product Management

JANUARY 29, 2020

The main challenges of this project included getting a good understanding of a market that was unfamiliar to us in a short amount of time, as well as adapting to significant cultural differences that impacted, not only our communication and collaboration with the client sometimes, but also the user tests and interviews.

User Testing 74

User Testing Research Software Product Research Customer Experience 74

Mind the Product

JANUARY 12, 2017

As the crucial nexus in the product development framework, their plate is all too often full with business demands, technical requirements, and marketing concerns. You should be the first to want to link your name to a product, and the first one to want to show it to people. Work on Your Eloquence.

Technical Review 70

Technical Review CTO Vision Enterprise 70

Mind the Product

APRIL 13, 2018

Sailesh Panchal, CTO at digital payments firm Orwell Group, is an unusual soul. He’s earned the gravitas he emanates from decades in software architecture and technology leadership. Like a theatre director, product managers need to ensure that everyone, from designers to marketers, is committed to the vision early.

Product Management 84

Product Management Product Manager Feedback Software Management 84

UX Studio

APRIL 29, 2019

We worked closely with the CTO, the Head of Product, and an in-house designer. During the stakeholder interviews, marketing and customer support interestingly came up with different approaches. Vehicle category order and naming also didn’t make themselves obvious at first sight. We also asked them to name each group.

UX 63

UX Engineering User Testing Reporting Tools 63

Business of Software Conference

FEBRUARY 16, 2021

Some of the BoS talks that had an impact on his company, including changing its name to Kevel. And we also learned that kind of the market we’re in wasn’t the best. His attitude and approach to taking outside funding and finding the right money at the right stage for him. And just a slow, gradual growth. SEEDSTRAPPED.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Hutwork

MARCH 9, 2018

You also need to name KPIs for product people. Melissa Perri , CEO of Produx Labs and Product Institute , learned the difference between a strategy and a plan the hard way—bumping heads with her CTO. Ken Norton uses Kodak’s failure to jump on the digital market as the basis for asserting a new decision theory.

Article 82

Article Feedback Software Research Software User Testing 82

Intercom, Inc.

AUGUST 15, 2018

Find a sponsor , not a mentor — someone who is in the room when opportunities arise and makes sure your name comes up. And in meetings and conversations where those opportunities are being discussed, a sponsor makes sure your name pops up, and they’re maybe pushing those opportunities your way. Sign me up. You’re all set.

Engineering 141

Engineering Leadership CTO Coach Feedback Software 141

Crafty CTO

OCTOBER 17, 2023

Sears had pioneered the mail-order catalog business almost 40 years earlier, but Herter had the insight that the same concept might work in a much smaller niche market that was, at the time, served by mom-and-pop storefronts. Disruptive? In 1937, mail order was as innovative and disruptive as e-commerce in 1999. Who in the world would care?

Books 52

Books Research Software User Testing Magazine 52

The Product Coalition

SEPTEMBER 16, 2023

Drawing upon a rich vein of experiences — from leadership roles in engineering to insightful albeit brief stints as a founder and CTO and steering roles focusing on morphing concepts into market-ready products — my tenure in this vibrant ecosystem has been incredible.

Startups 112

Startups Technical Review Product Management Product Manager 112

UX Studio: Product Management

NOVEMBER 8, 2021

Our user experience professionals have already analyzed the expertise of dozens of design agencies in San Francisco, New York, Berlin, London, to name a few. These questions will help you better understand what offers are available on the market and how to find, assess and pick the most suitable Sacramento web design firm.

Research Software 77

Research Software User Testing Technical Review Product Research 77

ProductPlan

JUNE 22, 2023

In the process, it may get disconnected from the market it is serving. Traditionally, product managers have reported to either engineering or marketing leaders. Product management has always been a cross-functional discipline responsible for working with multiple groups including engineering, marketing, sales, and support.

Data Visualization 73

Data Visualization Reporting Tools Customer Experience Product Research 73

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. Sales execs want more sales-y Heads of Product; development execs want more engineering-ish Heads of Product; marketing teams want a marketer in product clothing… no candidate passes muster with all groups.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Mind the Product

MAY 16, 2019

They will become a product evangelist ( free influencer marketing ). This is also a piece of valuable information for market segmentation and a better understanding of your audience. Describe your potential customers with their name, age, and profession. This will shed some light on the market segment that you want to attract.

Software Review 150

Software Review Development Research Software User Testing 150

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. We also did a lot of co-marketing.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Andrew Chen

DECEMBER 1, 2021

I’ve seen the difficulty of managing the hard side for rideshare first-hand, where drivers are the ones selling their time and effort in the market. For Uber, in any given market, so-called “Power Drivers” constitute 20% of the supply but create 60% of the trips. With that, the rideshare market was kicked off.

Research Software 95

Research Software Books Customer Experience Technical Cofounder 95

Userpilot

MARCH 7, 2024

Keep reading to learn from the inspiring stories* of: Melissa Kwan – CEO and founder of ewebinar Alice de Courcy – Group Chief Marketing Officer at Cognism Maja Voje – Best-selling Author of GTM Strategist , Go-To-Market Advisor & Mentor to +400 tech startups inc. Sima Banijamali – Sr.

Technical Review 105

Technical Review CTO Coach Startups Feedback Software 105

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Amplitude

AUGUST 14, 2019

Teams invest time and money in advanced marketing tools to automate campaign development and delivery. Amplitude Engage makes timely, targeted campaigns possible by extending the power of Amplitude into the marketing tools you use. Ultimately, this means less spam for consumers and more efficient programs for marketers.

User Testing 63

User Testing Customer Experience Data Visualization CTO 63

Revulytics

DECEMBER 16, 2019

Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers. Other attendees tend to be from marketing, design, and engineering. A good mix of attendees from B2B and B2C software technology companies. Dharmesh Shah, CTO and Co-founder of HubSpot.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Gainsight

FEBRUARY 12, 2019

As customer success becomes more and more established, the relationship between PM and CS has the potential of mirroring the sales and marketing challenges many companies struggle with. For customer messaging on the login page to work, it has to be able to be updated every one-to-two weeks by Customer Marketing without taxing Engineering.

Research Software 45

Research Software User Testing Customer Experience Reporting Tools 45

Product Talk

MAY 10, 2023

There were some things that I’d been doing in my role or at past jobs that as I was introduced to it, I was like, “Oh, this is like that thing I was doing, but it’s got a name and more of a process to it than what I was already doing.” ” Super helpful. Teresa: That’s pretty common. ” conversation.

Product Research 130

Product Research User Testing Feedback Software Research Software 130

svpg

SEPTEMBER 30, 2016

At the time, Word for Mac was a relatively small market. It was only $60M vs. Windows which at that point was more than a $1B market. PowerMacs were just hitting the market, which had significantly faster chips and more memory. Martina has gone on to have a remarkable career, in both product management and product marketing.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

Mixpanel

JUNE 17, 2020

As CTO at Primephonic , the Amsterdam-based music streaming service sometimes called “the Spotify of classical music,” Henrique Boregio has channeled this approach into his company’s product roadmap, focusing his team and resources on building differentiated features for the niche market segment. That turned out to be quite positive.

Onboarding KPIs 52

Onboarding KPIs KPI User Testing Roadmap 52

Mixpanel

JUNE 17, 2020

As CTO at Primephonic , the Amsterdam-based music streaming service sometimes called “the Spotify of classical music,” Henrique Boregio has channeled this approach into his company’s product roadmap, focusing his team and resources on building differentiated features for the niche market segment. That turned out to be quite positive.

Onboarding KPIs 52

Onboarding KPIs KPI User Testing Roadmap 52

Business of Software Conference

MARCH 24, 2021

And over the years we’ve made a name for ourselves being an independent company we’re a relatively small business intentionally. There are some questions around marketing. And I know you don’t do any marketing, haha. I can’t we don’t do market research. Market tells the truth.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

DISQO

AUGUST 10, 2015

. <code/media> – on February 13-14th, 2017 in CA, Recode senior editor Peter Kafka, in conjunction with Kara Swisher, host this exclusive conference which features candid, unscripted onstage interviews with the best-known names in the business. The Market Research Event. ideation, prototyping), Launch (e.g., The Product Summit.

Events 40

Events User Testing Product Research Data Visualization 40

DISQO

AUGUST 10, 2015

. <code/media> – on February 13-14th, 2017 in CA, Recode senior editor Peter Kafka, in conjunction with Kara Swisher, host this exclusive conference which features candid, unscripted onstage interviews with the best-known names in the business. The Market Research Event. ideation, prototyping), Launch (e.g., The Product Summit.

Events 40

Events User Testing Product Research Data Visualization 40