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New Product Launch Checklist: How to Plan a Successful Launch

Userpilot

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch. Launch your product.

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In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. Problems with Customer Development.

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3 Tech Insights for 2021, Straight from Consumers

Centercode

And with many of us spending a lot more time at home, consumers are bringing more of these complex products into closer quarters, increasing the demand for products that interact seamlessly with each other and stay in sync even as iterations and updates occur across their tech ecosystems. Following close at their heels?

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Managing Change – Joe Leech on The Product Experience [Rebroadcast]

Mind the Product

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. Just call him Mr Joe.

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How Real-World Product Testing Combats Bias in Tech

Centercode

In early June of 2020, tech giant IBM announced they will stop offering facial recognition software until further anti-bias testing has been conducted. But IBM has taken it a step further by looking at the ways their technology could lead to harmful — even life-threatening — oversights for lack of thorough testing.

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Twas the Night Before Product Launch; Product Management Implications of Moving From On-Premises to SaaS; Product Management Planning for 2019

Good Product Manager

Twas the Night Before Product Launch. Twas the night before product launch, when all through the team. The landing pages were posted on the website with care, In hopes BANT-qualified prospects soon would be there; The support staff were waiting on call at their desks, While hoping the launch would not be a big mess.

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Twas the Night Before Product Launch; Product Management Implications of Moving From On-Premises to SaaS; Product Management Planning for 2019

Good Product Manager

Twas the Night Before Product Launch. Twas the night before product launch, when all through the team. The landing pages were posted on the website with care, In hopes BANT-qualified prospects soon would be there; The support staff were waiting on call at their desks, While hoping the launch would not be a big mess.