Remove 2018 Remove Product launches Remove Product Research Remove User Testing
article thumbnail

New Product Launch Checklist: How to Plan a Successful Launch

Userpilot

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch. Launch your product.

article thumbnail

In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. Problems with Customer Development.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Managing Change – Joe Leech on The Product Experience [Rebroadcast]

Mind the Product

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. Just call him Mr Joe.

article thumbnail

3 Tech Insights for 2021, Straight from Consumers

Centercode

More and more everyday products are being replaced by their sophisticated counterparts. A brand-new survey from the Centercode Research Team highlights how the changes to our lives in 2020 haven’t really disrupted our tech habits as much as they have exaggerated them. Which products are at the top of the wishlist?

article thumbnail

How Real-World Product Testing Combats Bias in Tech

Centercode

In early June of 2020, tech giant IBM announced they will stop offering facial recognition software until further anti-bias testing has been conducted. But IBM has taken it a step further by looking at the ways their technology could lead to harmful — even life-threatening — oversights for lack of thorough testing.

article thumbnail

Product Discovery vs Daily Business by Natalie Moschner and Giorgia Gabrielli

Mind the Product

In this talk to the MTP Engage Hamburg audience my colleague Natalie Moschner and I share some of our experiences and learnings from implementing product discovery in daily work routines, and we look at how we integrated product discovery in a firm with over 400 employees like AutoScout24. Product Discovery Basics.

article thumbnail

Managing Change – Joe Leech on The Product Experience

Mind the Product

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Troubleshooting a poor product launch. Managing change with users and stakeholders. Just call him Mr Joe. Quotes of the Episode.