Intercom, Inc.
MARCH 11, 2021
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.
Revulytics
DECEMBER 16, 2019
If you’d like to immerse yourself in product management learning alongside fellow product leaders in 2020, here are our top picks that you don’t want to miss: Mind the Product, San Francisco, CA. Date: July 13-14, 2020. Date: September 21-23, 2020. A good mix of attendees from B2B and B2C software technology companies.
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Alchemer Mobile
MARCH 18, 2021
Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. So at a really high level, people turned en masse to mobile apps in 2020. The data runs through all of 2020.
The Product Coalition
FEBRUARY 6, 2020
To meet these expectations, companies had to shift their marketing focus from creating brand awareness to managing customer relationships and life cycles. Brand awareness continues to be most often cited as a key purpose of digital marketing. Product recognition instead of brand awareness. Use mixed methods of segmentations.
The Product Coalition
JULY 21, 2022
Many brands are using offshore development teams to build custom apps for their operations and increase sales. Although the world experienced a tough year in 2020, the national market saw double-digit global e-commerce platform growth. billion (2020). It has also given birth to many online portals for B2B, B2C, C2C, and C2B.
Intercom, Inc.
NOVEMBER 12, 2020
So while these shifts in consumer behaviors may be expedited by current circumstances, many unexpected industries were already exploring how to adopt B2B strategies for B2C – without losing the personal customer relationships that are at the core of their businesses. This shift moves us from brand promiscuity to brand loyalty.
Innovatemap
JANUARY 26, 2022
For nearly half a dozen NYC tech companies we’ve refreshed their brand, redesigned their product, and helped them speak to their audiences. The city has a concentration of DTC and B2C startups and scale-ups with product needs. The team are experts in digital product management, research, branding, marketing, and design.
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