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8 Reasons Why Brand Managers Need Formal Product Marketing Training

280 Group

Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one of the highest-ranking individuals within an organization, and only experienced candidates are considered for this role. Overlap in Roles. 1: Increase Strategic Impact.

Branding 317
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The Top Mobile App Trends from 2020

Alchemer Mobile

You’d be hard-pressed to find someone who hasn’t had a virtual doctor appointment, ordered groceries online, or used curbside pickup in 2020. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. In fact, a new “Helpfulness” category was added to Apple’s 2020 awards. Personalization.

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Media Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Download the 2020 Mobile App Engagement Benchmark Report for Media Apps. Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. Why is your app rating decreasing?

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Building your Brand Through Social Media

The Product Coalition

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. billion, according to a 2020 report. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions.

Branding 141
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2021 Community Predictions

Will these unprecedented times expedite the rise of branded communities? 2020 was a year unlike any we've seen in our lifetimes. What does 2021 have in store for the community profession? What can organizations do to ensure their business remains relevant? This year's Community Predictions has all the answers!

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Travel Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

One of the primary locations that travel brands interact with customers is through their mobile apps. If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes. Download the 2020 Mobile Customer Engagement Benchmark Report for Travel Apps.

Travel 147
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Watch: Diving into 2020 Mobile App Engagement Benchmarks

Alchemer Mobile

Watch our latest webinar where Robi Ganguly, Apptentive CEO and Co-founder, and Christy Culp, Apptentive VP of Customer Success, share exclusive data and key insights from our 2020 Mobile App Engagement Benchmark Report. The post Watch: Diving into 2020 Mobile App Engagement Benchmarks appeared first on Apptentive.

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Everyone Is Accountable and Responsible for a Great Customer Experience!

Speaker: Bryan Horn, Founder, CS Solutions

Why employee empowerment is a proven ROI and will create lasting customers of your brand. Thursday, August 27 2020 11AM PST, 2PM EST, 6PM GMT Examples of both HORRIBLE and FANTASTIC customer interactions. The humanity of customer experience.

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Research Report: The State of Community Management

In short, a well-maintained community will provide immense brand value and elevate the customer experience. In collaboration with the Community Roundtable, we have provided you with a comprehensive summary of The State of Community Management 2020, including an assessment of three key findings: Advanced Communities Create Generative Value.

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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. Wednesday July 29th, 2020 11AM PST, 2PM EST, 6PM GMT. But if you have to beg a customer to give a review or referral, you're doing it wrong.

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How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

Join us for a brand-new webinar from Nils Davis, as he dives into each of these points and shares how to project and manage different expectations with different audiences – especially how to manage being “wrong.”. June 10, 2020 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST