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Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks

Alchemer Mobile

In response, consumers interacted more with brands through their apps. At year end, interaction rates remained equal to what they were in 2020 at 26%. The average response rate to in-app interactions was 91%—which means that the overwhelming majority of consumers who were interacted with responded to the brand’s outreach.

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Introducing: 2022 Mobile Customer Engagement Benchmark Report

Alchemer Mobile

If 2020 was the shift to mobile, 2021 was the year we saw it reflected in the numbers. Close customer feedback loops. Capturing, analyzing, and acting on feedback are the first steps. Complete the loop by telling your customer their voice was heard—and show them that it drove a specific improvement.

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Average Interaction and Response Rates for In-app Mobile Communication

Alchemer Mobile

Many brands today may think they build customer-centric products based on feedback from a majority, but they couldn’t be further from the truth. In reality, our data shows that brands only hear from less than one percent of their customer base , which we call the “vocal minority.”.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. At Apptentive, we have Fan Signals which looks at expressed sentiment based on mobile actions and feedback.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. At Apptentive, we have Fan Signals which looks at expressed sentiment based on mobile actions and feedback.

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Google Play In-app Ratings and Reviews API Changes: What’s New and How to Adapt Your Strategy

Alchemer Mobile

Google Play changed their star rating algorithm towards the end of August 2019 , and it continues to change as seen in their 2020 update. Remember, a customer’s rating is just a small piece of understanding how they feel—their feedback and the state of their relationship to the company has never mattered more.

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Consumer Insights: Mr. Peanut is Dead but Planters Ad Campaign is Thriving

DISQO

Super Bowl ads are a high-stakes investment for any brand. million for 30 seconds, Planter’s agency took what some might consider a leap of faith when they made the decision to kill off their 104-year-old mascot, Mr. Peanut, in a fiery crash on January 22, 2020. This is an entertaining and clever way to rebrand such a well known brand.