Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks
Alchemer Mobile
APRIL 21, 2022
In response, consumers interacted more with brands through their apps. At year end, interaction rates remained equal to what they were in 2020 at 26%. The average response rate to in-app interactions was 91%—which means that the overwhelming majority of consumers who were interacted with responded to the brand’s outreach.
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