2020 Fractional CTO Leadership Positioning 
Business of Software Conference
MARCH 11, 2021
April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.
Business of Software Conference
NOVEMBER 30, 2020
April Dunford BoS USA Online 2020 from Business of Software Conference. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. Upcoming Events.
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Userpilot
MARCH 7, 2024
of leadership roles. Sometimes – a lot less: While in 2023 women in CEO roles earned “only” $14,000 less than men on average, in 2020 the gap was over $45,000 (nearly a third -31% – less!). I wanted to learn more about what challenges are deterring women from entering leadership career paths in tech. Again…Why?
Business of Software Conference
FEBRUARY 16, 2021
And so, we went like, pretty deep with those 10 or 12, right, like you share every bit of information you’ve ever had about your company and things like this and then ended up getting his two term sheets in q1 of 2020. April Dunford Positioning BoS USA. Did you say oh, well, my consulting company was called info zerk.
Atlassian
JANUARY 27, 2022
All Atlassian’s ITSM competitors are monolithic solutions that start at half a million dollars and need an army of consultants to get started. After six incredible years leading Atlassian’s Engineering team, our CTO Sri Viswanath has decided to move on. Today, there are nearly 4,000 Atlassian under Sri’s leadership.
Business of Software Conference
MARCH 24, 2021
The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. So there is discussion and other people involved in that discussion, we consult with other people and other people bring their ideas to us.
Product Talk
MAY 10, 2023
To learn more about how real product leaders are approaching this challenge, I recently sat down with fellow Product Talk instructor Ellen Juhlin (who’s also a product coach, consultant, and Senior Director of Product Management at Orion Labs ). If I remember right, you took our Master Class in the fall of 2020. Ellen: Yes.
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