2020 Fractional CTO Marketing Positioning 
Business of Software Conference
MARCH 11, 2021
April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. Video and Slides below. Upcoming Events.
Business of Software Conference
NOVEMBER 30, 2020
April Dunford BoS USA Online 2020 from Business of Software Conference. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. Upcoming Events.
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Business of Software Conference
FEBRUARY 16, 2021
And we also learned that kind of the market we’re in wasn’t the best. And so, it’s like a six-month lag between when we make that first conversation, maybe you’re spending money on marketing, or whatever, and then six months until we get a check in the bank. And just a slow, gradual growth. SEEDSTRAPPED.
Revulytics
DECEMBER 16, 2019
As product management becomes such an in-demand, lucrative career option, companies are carving out markets with offerings that enhance a product manager’s job to build and optimize customer-centric products. Date: July 13-14, 2020. Date: September 21-23, 2020. Other attendees tend to be from marketing, design, and engineering.
Userpilot
MARCH 7, 2024
Sometimes – a lot less: While in 2023 women in CEO roles earned “only” $14,000 less than men on average, in 2020 the gap was over $45,000 (nearly a third -31% – less!). I said, “Mother, you’re right” – and I went to the economics faculty and studied marketing. That took me to the FinTech and then SaaS industry.
Atlassian
JANUARY 27, 2022
By anticipating the trends in our three addressable markets, investing heavily in R&D, playing the long game with our uniquely efficient GTM model, and staying true to our values, Atlassian is delivering a metric tonne of value. Shaping the future of work across three global markets. It’s also our biggest challenge.
Business of Software Conference
MARCH 24, 2021
The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. There are some questions around marketing. And I know you don’t do any marketing, haha. I can’t we don’t do market research.
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