Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. You’ve survived 2020 and demonstrated incredible resilience. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. November 2020. October 2020. August 2020.

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Magazine B2B Product Management Product Manager 130

Alchemer Mobile

MAY 21, 2020

2020 has been volatile for Finance apps. As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. This is our fifth consecutive year conducting this research.

Finance 147

Finance Feedback Software User Testing Research Software 147

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Knowing your market.

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Positioning Product Research Customer Experience Feedback Software 113

The Product Coalition

NOVEMBER 19, 2020

TL; DR: The Scrum Guide 2020 The Scrum Guide 2020 is available now: Change is coming to make Scrum more accessible and inclusive beyond software development. Learn more about the changes, download the brand new and free Scrum Guide 2020 Reordered to spot patterns quickly, and join the Scrum community discussion.

Software Review 93

Software Review Research Software Download User Testing 93

Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Business of Software Conference

FEBRUARY 3, 2022

The ever wonderful April Dunford returns to the BoS Podcast with her talk from Europe 2020 thats helps you use strategic positioning to carve out a place in the market where you can win against any competitor of any size. Happy listening.

Positioning 49

Positioning Marketing 49

Alchemer Mobile

MAY 7, 2020

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Apptentive gives marketers, product managers, and customer experience leaders the keys to their customers’ hearts through historical insights into brand loyalty and shifting emotions to support customer-centric decisions.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. Below are the 10 most popular phrases in both iOS and Android app store reviews throughout 2020. When we layer on sentiment distribution, you can see the difference between negative, neutral, and positive sentiment across app store reviews.

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Alchemer Mobile

APRIL 13, 2021

Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. star rating, and had 7,549 app store reviews.

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Feedback Software Research Software User Testing Systems Review 232

Intercom, Inc.

MAY 7, 2020

Kyum Kim , Co-founder and Head of US Operations for Blind, on what impact we’ll see in the jobs market. “COVID-19 gave us a time machine that brought 2030 to 2020” “COVID-19 gave us a time machine that brought 2030 to 2020,” explains Loren Padelford, General Manager of Shopify Plus. The post H.O.M.E:

Marketing 210

Marketing Magazine Customer Experience Government 210

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. This happened when I started to learn about UXR for the very first time back then in 2020.

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User Testing Product Research Data Visualization Customer Feedback 130

The Product Coalition

FEBRUARY 26, 2021

2020 will go down in history as the year that brought the world to its knees with COVID-19 and the millions that fell to the virus. For small business owners and entrepreneurs, 2020 emerged as a new learning curve. For small business owners and entrepreneurs, 2020 emerged as a new learning curve. heralded as a year of promise?—?will

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User Testing Marketing Research Software Entertainment 106

Alchemer Mobile

APRIL 21, 2021

Education was one of the hardest hit industries in 2020. Education apps saw some of the worst retention rates in 2020, especially in annual retention (4% compared to the macro average of 35%). Shifting our focus to app store reviews, here are the 10 most popular phrases for both iOS and Android throughout 2020. Popular Phrases.

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Feedback Software Research Software Education Technical Review 246

Alchemer Mobile

APRIL 28, 2021

One size did not fit all for Utilities apps in 2020. Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Depending on industry (energy, manufacturing, security, et.

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Feedback Software Systems Review User Testing Travel 234

The Product Coalition

MAY 10, 2021

Could there have been a more solid introduction into the market, somewhat better education and eventually adoption by the citizens that would lead to our return into daily operations? There were several incidents where the first 2 tests came out negative and the 3rd attempt came out positive as it was conducted wrongly by individuals at home.

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User Testing Product Research Government Travel 177

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Product Positioning vs. Market Positioning: The Key Difference. November 2020. October 2020. August 2020. Coming Soon!

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B2B Product Management Product Manager Magazine 130

Alchemer Mobile

APRIL 6, 2021

The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Popular Phrases.

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Feedback Software Research Software User Testing Systems Review 243

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. The more you know about a customer’s current emotional state, the more you can tailor your marketing campaigns to provide an engaging, helpful experience and adjust your product roadmap to meet customer needs faster.

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User Testing Customer Feedback Feedback Software Product Research 263

The Product Coalition

OCTOBER 26, 2020

Here is our list of the best and most trusted UX design companies in the world based on our market research. Fireart has many positive reviews on Clutch, and all of its previous clients claim that this team stands out with its excellent project management, effective communication, and beautiful UX design.

Customer Experience 92

Customer Experience Research Software User Experience User Testing 92

The Product Coalition

MAY 6, 2020

To help you make a better-informed decision about your future technology partner, we’ve conducted market and industry research in order to define the best cross-platform app development companies. They help businesses enter the markets with prominent MVPs (minimum viable products) that turn into very successful projects later.

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Research Software Analytic Tools Feedback Software Development 78

The Product Coalition

AUGUST 25, 2020

Businesses must adopt digital transformation to stay competitive in the modern market landscape. To make things easier for you, we have already conducted this analysis and are sharing our insights into Singapore’s digital transformation market. The Most Trusted Digital Transformation Consultants in Singapore for 2020 1.

Research Software 83

Research Software Feedback Software Consulting Artificial Inteligence 83

Alchemer Mobile

APRIL 7, 2021

Finance brands were generally spared by the marketplace shakeup of 2020. Finance apps typically have fewer ratings and reviews based on their customer bases being smaller than larger markets. In 2020, the results were no different. While Finance apps survived 2020 relatively unscathed, the market is still fiercely competitive.

Finance 147

Finance Feedback Software Research Software Systems Review 147

Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Write a positioning statement- how is your product different?

Product Research 84

Product Research Feedback Software Research Software Product Marketing 84

Alchemer Mobile

MAY 12, 2022

The housing market had a wild year. Mobile teams working on Family apps experimented with talking to more new consumers at different times throughout the year, and saw mostly positive waves of change as a result. Responses were generally positive, and Family apps had a Love Percent of 74%, high above the overall average of 64% overall.

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Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book. Unsubscribe anytime.

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Positioning Books User Testing Weak Development Team 56

Amplitude

JANUARY 29, 2021

In 2020, digital products became essential to how we lived, worked, played, watched, learned, and connected. In 2020, we made major investments in core analytics, reimagined our data governance tools, and laid the foundation for personalization at scale. This is just the beginning of what’s ahead for Amplitude. Conversion Drivers.

Data Visualization 52

Data Visualization Analytic Tools Onboarding KPIs Government 52

The Product Coalition

JULY 8, 2020

Poland Poland is taking the third position on the list thanks to the pull of exceptional software development talents located there. Nevertheless, Taiwan still is an appealing location to outsource your software development project in 2020. It has made the local software development market one of the biggest tech scenes in the world.

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Software Developers Software Development Reporting Tools Software Review 78

Alchemer Mobile

APRIL 2, 2021

Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Unfortunately, Healthcare apps had low retention rates in 2020. Android apps saw many fewer ratings (5,880), received an average 3.83

Healthcare 147

Healthcare Feedback Software Research Software User Testing 147

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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User Testing Feedback Software Research Software Product Marketing 94

The Product Coalition

JANUARY 12, 2020

However, the biggest impact of AR can be experienced in marketing, branding, and, most importantly, transforming the customer experience. Certain products emerge as trending simply because people tend to buy from peer pressure or because of the positive impression they create among the buyers in a shirt, Shan of time.

Artificial Inteligence 78

Artificial Inteligence Customer Experience User Testing Branding 78

Innovatemap

FEBRUARY 21, 2023

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows.

Product Marketing 52

Product Marketing Marketing Customer Feedback User Friction 52

Business of Software Conference

NOVEMBER 30, 2020

April Dunford BoS USA Online 2020 from Business of Software Conference. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. Upcoming Events.

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Research Software User Testing Positioning Product Research 64

Userpilot

JANUARY 7, 2020

With that in mind, let’s take a look at what we think are the best product roadmap tools for SaaS companies in 2020… Wrike — For managing tasks and projects. You could, for example, have your Product team work on a new feature while your Marketing team start designing the landing page. This is a really useful feature.

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Indicative

JUNE 1, 2020

year-over-year growth in 2020. If you’re on a marketing team at a gaming company, you need to prepare for this shift with insight into your full customer lifecycle from acquisition to product engagement. There wasn’t room for fluff in marketing before. What does this information mean for marketers? .

Data Visualization 129

Data Visualization User Testing Marketing Customer Feedback 129

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. The more you know about a customer’s current emotional state, the more you can tailor your marketing campaigns to provide an engaging, helpful experience and adjust your product roadmap to meet customer needs faster.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130