Remove 2022 Remove Advertising Remove Messaging Remove UX
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Dark Patterns: The Dark Side of UX

UX Planet

Disguised Ads Advertisements are “disguised” as regular content, video players, or navigation elements to confuse you and make you click on them unknowingly. The data can then be sold to third parties for advertising purposes. When you break a commonly accepted logic, you break trust. Well, it didn’t go as planned.

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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? State of SaaS Onboarding 2022, by Userpilot. Userpilot ’s blog is a compilation of well-researched guides and resources for every member of your product team , whether a product manager or UX designer. Here are three of the best product marketing courses in 2022.

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Product Briefing – November 2, 2023

Department of Product

UX Collective) Strategy – The essential components of powerful product positioning Former Huawei and IBM exec April Dunford is a positioning expert and author of “Obviously Awesome”. In this talk, she teaches you everything you need to know about the world of positioning, sales pitches, and product messaging.

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Decentralized Social Media Platforms?—?The Only Guide You Need to Read

The Product Coalition

Here, you can post short messages, engage with others, and revel in an ad-free, user-centric environment. Launched by the Aave team in 2022, it’s a fully composable and decentralized social graph. Decentralized social media faces its unique set of challenges when it comes to providing a seamless UX and attracting users.

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Customer Retention vs Acquisition Cost: Which One Should You Focus?

Userpilot

The cost of acquisition typically includes the expenses associated with marketing and sales, such as promotional campaigns, sales commissions, and advertising. Suppose you gained 1,000 new customers in 2022 and your total cost of acquiring them was $90,000. This would make your CAC = $90,000/1,000 = $90.

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A Complete Guide to Conversion Path Marketing

Userpilot

As most traffic comes from mobile users and they have a lower tolerance for poor UX/UI , optimize your pages for mobile devices. In addition to SEO, other popular lead acquisition methods include: Paid advertising (like Google AdWords). Sign-up pages with one field (email address) and SSO have the highest conversion rates.

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4 Challenges Every Growing SaaS Business Will Face: Lessons from Micha? Sadowski of Brand24

Userpilot

Using an app like Userpilot , you can customize your onboarding flows and use in-app messaging to drive product adoption and cut down on that frustration. The best cold messages do these 3 things: Personalize it with the reason why you’re reaching out to them. Google Analytics: lets you measure your advertising ROI and more.