article thumbnail

2022 Budgets: Where to Put Your Resources

ProductPlan

That includes product teams, who must determine how to maximize their return on their 2022 budgets. They’re also investing in activities that help them better understand their market and customers. Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets.

article thumbnail

2022 Budgets: Where to Put Your Resources

ProductPlan

That includes product teams, who must determine how to maximize their return on their 2022 budgets. They’re also investing in activities that help them better understand their market and customers. Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Sanjana Murali – Product Marketing Manager @ Leadfeeder | YouTuber (All About B2B Marketing). Susan’s largest contributions to the Product Management field.

article thumbnail

Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. As with all marketing efforts , positioning should be driven by the customer and their needs.

article thumbnail

API Opportunity for Enterprise

The Product Coalition

Market research, trends, and data indicates that APIs are one of the most strategically important areas of technology. This article looks at selected research, trends, and data points that support this view. Researchers at MIT looked at the share price of businesses with APIs versus those without.

article thumbnail

High Performing Teams: Super Goals & Super Identity

The Product Coalition

Sethi, Smith, & Park, Cross Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products , Journal of Marketing Research , 2001. Originally published at [link] on August 17, 2022.

article thumbnail

11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?