Userpilot
MARCH 22, 2021
The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? Ready to dive in?
Userpilot
DECEMBER 9, 2021
In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. There are a number of ways to look at it but in most situations, market research is the first step.
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Usersnap
FEBRUARY 23, 2022
Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” ??. Which one wouldn’t?
The Product Coalition
OCTOBER 13, 2022
Market research, trends, and data indicates that APIs are one of the most strategically important areas of technology. APIs are the dominant communication and integration technology and this is only going to grow, if not explode. This article looks at selected research, trends, and data points that support this view.
ProductPlan
JANUARY 27, 2022
That includes product teams, who must determine how to maximize their return on their 2022 budgets. Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets. Investing in tools for the product team commanded the most significant share of product team budgets in our 2021 survey.
Userpilot
SEPTEMBER 15, 2022
SaaS companies use CI data to design personalized customer experiences and better customer communications, increasing customer loyalty, retention, and lifetime value. SaaS companies use CI data to derive insights into unmet customer needs and take action to improve customer satisfaction. There are two types of CI data: 1.
The Product Coalition
MARCH 11, 2024
Duolingo , the gamified language learning app, has revolutionized accessibility in education. These nudges subtly remind users of the limitations of the free tier, a tactic explored in a 2023 paper titled ‘The Nudge Effect in Freemium: How Interface Design Influences Upgrade Decisions’ published in the Journal of Marketing Research.
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