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6 Customer Fit Types and How to Use Them To Drive Customer Success

Userpilot

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. So, how can you determine customer fit and get the right user feedback to ensure customer success?

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Product Managers Get Ready To Change Where They Get Data From

The Accidental Product Manager

Changes at Google will have an impact on product managers Image Credit: Mary Crandall. In order to be a successful product manager, we need to have data. In the world of consumer products product managers have been having it pretty easy in the past few years. Google Shuts Down A Source Of Consumer Information.

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22 Digital Transformation Statistics for 2022

Modus Create

In October 2021, we surveyed over 1,000 senior executives in the US, with a goal to understand their digital appetite and aspirations for 2022. . The survey revealed interesting insights on Corporate America’s readiness for various digital initiatives, which we consolidated in our 2022 State of Digital Transformation report.

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Four Product Management Trends to Watch For in 2021

The Product Coalition

Good Product Managers make decisions based on the world as it is today. Great Product Managers make decisions based on how the world is going to be tomorrow. Product Proliferation: The number of products that have inserted themselves into every aspect of our lives has increased drastically. as we finally enter 2021.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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Pepsi Product Managers Learn That We Want What We Should Not Have

The Accidental Product Manager

When we think about all of the exciting product manager jobs that are out there, one of the ones that always seems to come to mind are the people who are in charge of the big soft drink products. However, it turns out that the company, Pepsi, has a bit of a split personality when it comes to their product development definition.

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Marketing Growth Strategy: Definition, Process, Examples, and More

Userpilot

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.