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Welcome to 2025! As we kick off a new year, its time for my annual letter. For the second time in 20 years, I wasnt particularly motivated to set business goals. We launched our first self-paced course: Customer Recruiting for Continuous Discovery. 2024: A Quick Look Back I started the year feeling burnt out.
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I’m going to keep this intro short because this post is so damn good, and so damn timely. Writing evals is quickly becoming a core skill for anyone building AI products (which will soon be everyone). Why evals matter Let’s imagine you’re building a trip-planning AI agent for a travel-booking website.
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