How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation
Intercom, Inc.
APRIL 11, 2019
With marketing hiring projected to increase 10% by 2026 , this might look easy. But scaling a marketing team to the heights Segment have isn’t as simple as putting a bunch of A-players in a room and getting them to start churning out paid advertising. Teams can be stretched and under-resourced.
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