Mon.Sep 04, 2023

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Prioritisation in product: London highlights

Mind the Product

Prioritisation, prioritisation, prioritisation. A common challenge in product when juggling endless feature requests and managing teams. With our flagship event, #mtpcon London, only 7 weeks away, we look back at some of our most inspiring talks from speakers who have shared lessons on prioritisation. Read more » The post Prioritisation in product: London highlights appeared first on Mind the Product.

Events 169
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Portfolio Marketing – Strategic Product Marketing At Its Finest

Product Management University

If you had $1 for every time someone said, “we need to be more strategic,” you’d be a retired millionaire living on your own private island. Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing?

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453: Creating an effective and motivating product strategy – with Bob Caporale

Product Innovation Educators

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Our guest is Bob Caporale. Bob is the author of the book Creative Strategy Generation. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. I first heard of Bob when he was the president of Sequent Learning, the product management training company.

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Psychographic Segmentation in Product Marketing Strategy: The Ultimate Guide

Userpilot

You’ve probably heard of different segmentation methods, from behavioral to demographic and now psychographic segmentation. Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Pharmacy Product Managers Want To Become Care Providers

The Accidental Product Manager

Can drug stores transform themselves into a health care destination? Image Credit: Mike Mozart I’m pretty sure that we all make use of the drug stores that are in our area. The big chains, like Walgreens and CVS seem to be just about everywhere. For the past few years the product managers at the big drug store chains have been struggling. More and more people have been ordering what they need online and are no longer making the trip to their stores.

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What I Wish I Knew When I Was Starting In Product Management

Ronke PM

Table of Contents Passion for product Get a mentor Ask for help It is okay if I don't know something It is okay to only have some of the answers Make friends and build a coalition What is the right fit: Product-led vs. Engineering-Led? You must make decisions Own mistakes and failures Elevate your interdisciplinary partner team It is imperative to use your voice Your future aspirations Take advantage of skip-level meetings It is okay to demonstrate gratitude; it does not make you look weak Take

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Canterbury (NZ) Tech Summit

Mironov Consulting

I was honored to be a keynote speaker for Canterbury Tech's annual Tech Summit in Christchurch, New Zealand.  Talk was "Product Waste and How Product Management Adds Value."   Register here for the 2024 event.   I also ran two half-day master classes for Product Managers and for CEOs of product companies.

Events 52
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How to Pick the Best Nearshore Software Development Partner

TurnKey Labs

When you’re running a startup or tech company, it’s hard enough keeping the cogs of your software development efforts turning without worrying about adding new partners and vendors to that mix.

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Unlocking the Power of Customer Journey Optimization: An Ultimate Guide

Userpilot

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. This comprehensive guide explores what customer journey optimization entails, why it matters, and how to implement it effectively.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Nearshoring vs. Offshoring vs. Onshoring: Everything You Need to Know

TurnKey Labs

In our last (brilliant and informative) blog, we talked about the differences and similarities between Offshoring and Outsourcing. And we introduced the concept of Yourshoring, which is a term we at TurnKey have coined to describe what we do (we make it all about YOUR product, YOUR team, YOUR deliverable, YOU get the picture).

Blog 52
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How to Drive Product-Led Growth

BrainMates

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. But what is it exactly, and how do we make it happen? Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

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State of Quarterly Roadmap Planning – Summary of the 2023 Product Ops HQ Survey

Dragonboat

In Q2 2023, we surveyed over 1,000 members of the Product Ops HQ community on how their organizations perform quarterly roadmap planning. We covered topics in the following areas. The numbers aren’t great…. More than 87% of the companies spend between 1 and 2 months each quarter planning for the upcoming quarter! But there is […] The post State of Quarterly Roadmap Planning – Summary of the 2023 Product Ops HQ Survey appeared first on Dragonboat.

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Derik Sutton at BoS USA 2023

Business of Software Conference

Bridging Product, Marketing, & Sales STRATEGY MARKETING CULTURE Find out more about BoS USA 23 Book Now Learn how great SaaS & software companies are run We produce exceptional conferences & content that will help you build better products & companies. Join our friendly list for event updates, ideas & inspiration. Unsubscribe any time.

Events 40
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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Spotlight Vision and the Diminishing Returns of Obsessive Customer Focus

The Product Coalition

Because not everyone finds a way out of the loop of reactive product development. In hopes of finding the next big idea, many turn to their most loyal users for feedback and inspiration. And often enough, that feedback leads to useful improvements. And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. But what exactly is it and why does it matter? This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations.

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Is product development a competitive sport inside your company?

People-First Product Leadership

Throughout my career I have found product politics breeds a competitive environment that makes long-term individual and product team success precarious at best. Why compete against your product triad colleagues (product, design, engineering) when you are part of the same team? Why speak negatively about others and sabotage their work or opportunities when everyone can get farther faster by working together?

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. But what exactly is it and why does it matter? This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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[CASE STUDY] How Groupize gamified their new user onboarding with Userpilot

Userpilot

When Justin Peticolas, the Manager of Implementation and Onboarding at Groupize,the modern meetings management platform unifying travel, spend, and compliance, learned his then-existing onboarding solution is shutting down, he had 6 days to find and implement a new user onboarding tool before their next big launch. Based on a personal recommendation, they reached out to Userpilot.