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AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. By leveraging historical data and machine learning algorithms, marketers can make accurate predictions about how new ad creatives are likely to perform, without having to go through the process of testing each variation.

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How to Build a Brand on Amazon

The Product Coalition

Photo by ANIRUDH on Unsplash Amazon owns over 80 different private label brands. Establishing an Amazon brand has multiple advantages over selling other people’s products. Customizable (so you can help it stand out in a saturated market). Products under 200 reviews. This article will address many of those advantages.

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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. There are over 9 million mobile apps. There are a billion websites. Figuring out distribution is key.

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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The #1 Mobile Customer Engagement Secret

Alchemer Mobile

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. If you work in mobile marketing or advertising , demographic information is critically important.

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Review of Vimeo OTT: The Best Alternatives & Competitors in 2021

The Product Coalition

Vimeo OTT Review & Alternatives Have you been generating video content for a long time? The video-on-demand platform, since its inception in 2004, has catered to many in the creative market. In 2017, acquiring Livestream, a service provider for live streaming, marked the onset of Vimeo entering the B2B market.

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Emotion AI: How Far Can It Go?

The Product Coalition

Advertising The objective of developing Emotion AI-powered solutions for the advertising industry is to create more personalized and engaging consumer experiences. Frequently, the emotional cues of customers aid in the creation of targeted advertisements and the increase of engagement and sales.