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Concept Testing Examples and Methods for SaaS

Userpilot

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design.

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Augmented Reality Apps: What Lies Ahead of Future Vision?

The Product Coalition

Brands and businesses are using innovative augmented reality apps to obtain a market advantage. An augmented reality app is a software application that blends digital visual content (and sometimes audio and other sorts) into the user’s physical environment. Therefore, discoveries and implementations occur frequently in this domain.

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Beta Testing: How to Find The Ideal Beta Tester For Your Software

Userpilot

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch.

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What Are Marketing Funnels? A Comprehensive Guide to Streamlining Your User Journey

Userpilot

Stages of the Funnel : Top of Funnel (TOFU) : Awareness stage where potential customers first encounter the brand. Userpilot is a comprehensive tool for funnel analysis in SaaS companies, providing analytics, user engagement, in-app feedback, and no-code solutions to track, analyze, and enhance user behavior within marketing funnels.

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Unlocking Efficiency: Harnessing the Power of Generative AI in Business Operations

The Product Coalition

Automating content generation for product descriptions, advertisement copy, and social media posts ensures a consistent and engaging brand presence. By monitoring manufacturing processes in real-time and identifying defects, Generative AI ensures consistent product quality, safeguarding brand reputation and customer satisfaction.

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Top 10 In-App Messaging Tools For Driving User Engagement

Userpilot

In-app messaging tools are powerful communication channels that improve app retention and enhance brand loyalty. Key features of in-app messaging platforms include a no-code editor , rich media support, advanced segmentation, analytics insights, experimentation tools, and user feedback collection tools.

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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. The expanding value of AI in marketing A recent survey reveals that the marketing and advertising industry has the highest adoption of generative AI. How is AI used in marketing?