Userpilot

JULY 27, 2022

For the growth phase, marketing should gear towards accelerating demand and profit growth through constant innovation, proper pricing, and proper messaging. Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Roadmunk

APRIL 12, 2018

It’s a bonus episode of Product to Product ‘s second season , a podcast for / by product people! Listen to the episode below: As we continue to explore the human side of product this season, we’ve paired up with Mike Belsito and Michael Sacca (same first name!), Why do product people use these?

User Testing 58

User Testing Customer Feedback Customer Experience Analytic Tools 58

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Product Management Lessons from the Trenches

JULY 17, 2018

Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.” people at a startup don’t automatically have a common understanding of their products’ value propositions either. or the marketing strategy.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

Intercom, Inc.

JULY 19, 2021

Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). Teams that benefit: Sales, marketing, customer success. Social advertising platform Smartly.io Increased business efficiency (58%). Increased ROI (54%).

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

svpg

SEPTEMBER 30, 2016

Martina has gone on to have a remarkable career, in both product management and product marketing. Sales was nervous that this idea of a self-service advertising platform would diminish the value of what the sales team was trying to sell. Some were just plain uncomfortable with advertising.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

Andrew Chen

NOVEMBER 4, 2019

Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. These platforms give providers greater ability to build customer relationships, increased support in growing their businesses, and better tools for differentiating themselves from the competition.

Analytic Tools 90

Analytic Tools User Testing Data Visualization Customer Experience 90

Andrew Chen

NOVEMBER 4, 2019

Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. These platforms give providers greater ability to build customer relationships, increased support in growing their businesses, and better tools for differentiating themselves from the competition.

Analytic Tools 40

Analytic Tools User Testing Data Visualization Customer Experience 40