PMLesson's Ace the PM Interview
APRIL 25, 2022
Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.
Mind the Product
MAY 3, 2017
When Alexa first started at Stack Overflow, the company’s name was actually Stack Exchange Inc. Their flagship product was Stack Overflow, and that was where all of their brand equity was. Alexa describes their operating system, so to speak, for marketing at Stack. First, marketing is a critical part of the development process.
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Userpilot
APRIL 24, 2024
For Lisa, the solution became evident: leveraging our own product, i.e., Userpilot , as the channel. Using our product to recruit interview participants was a logical choice. Unlike other channels with spam messages or advertisements, our app offered a focused environment where participants’ attention wasn’t divided.
The Product Coalition
JUNE 9, 2023
Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure?
The Product Coalition
SEPTEMBER 14, 2022
Unattached The first kind of affiliate promotion is spoken as “unattached,” or once you haven’t any authority within the niche of the merchandise, you’re advertising. Usually, you’re running pay-per-click advertising campaigns along with your affiliate link and hoping individuals can click it, purchase the merchandise, and earn a commission.
The Product Coalition
JANUARY 4, 2021
Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). If people don’t want to get far, far away, even if your product can teleport them, it won’t succeed. What about Facebook?
Userpilot
MARCH 8, 2022
So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.
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