Remove Advertising Remove Differentiation Remove Positioning Remove Product Strategy
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Positioning for Product Managers

Sachin Rekhi

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

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Product Strategies for Non-Strategists

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

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Batteries Not Included: Turning a Minimum Viable Product to a Minimum Lovable Product

The Product Coalition

With the deregulation of advertising (apparently a thing in the 80s), toy manufacturers had a new way to reach into our homes, leading to hot, high demand and sold-out toys every Christmas. To create these feelings for your product, you must obsess over the details yourself. Details can equal differentiators.

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Essential Startup Product Manager Skills

The Product HQ

Management Skills Having sound management skills is essential for a startup product manager. As a product leader at a new company, you will have to juggle different tasks at once. For that reason, remaining organized while multitasking is a fundamental startup product manager skill that you must hone.

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The Activities of a Strategic Product Manager

ProductPlan

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

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Top 9 Digital Design Agencies in 2023

UX Studio: Product Management

The expertise of our team lies in creating visually stunning website design and digital products. These leave an exceptional first impression and differentiate our clients from competitors. The digital website design agency specializes in solving complex digital product challenges and driving outstanding results.

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Top 45 Product Marketing Manager Interview Questions

PMLesson's Ace the PM Interview

This was ultimately a lot of free advertising for Spotify who get the added bonus of social proof—if Spotify is cool enough for your friends, why don't you have a subscription yet? Anecdotally, I saw the campaign advertised in my own inbox and social media feeds. The Nook failed to: Focus on differentiation in the space.