Sachin Rekhi
AUGUST 7, 2019
Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.
The Product Coalition
NOVEMBER 16, 2020
You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.
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Userpilot
MARCH 29, 2024
This leads to improved brand awareness and differentiation from other brands. It goes beyond traditional advertising to influence people and emotionally connect them with your brand. For instance, you can induce customers to share their positive experiences with your product on social media. What is brand activation?
The Product Coalition
FEBRUARY 1, 2021
The Snitch, the Whip, the Bookkeeper, the Six Sigma Black Belt™ Like a job ad for a Scrum Master position, the equivalent for the Product Owner position also reveals excellent insight into an organization’s progress on becoming agile. Such an advertisement can help raise the topic and benefit during the job interview.
Dear Strategy
MAY 10, 2018
Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The first is the term “Red Ocean” and the second is the term “positioning.” The term “positioning” was made famous by Al Ries and Jack Trout in their co-authored book Positioning: The Battle for Your Mind.
Userpilot
MAY 14, 2024
Nicosia Model : Maps the relationship between a company and its potential consumers , focusing on how advertising messages influence consumer attitudes and decisions. It posits that businesses can influence consumer attitudes and behaviors through advertising. Image source. Does it apply to your business? Search and evaluation.
Gainsight
JANUARY 18, 2024
The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? There’s more competition than ever. Focus on customer experience.
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