Johanna Rothman

JUNE 6, 2022

Several of my clients have various roadmap problems. They want a single product roadmap to serve all these purposes: Focus the team's work for this specific product for the short term. Show customers where the company thinks the product is headed. The overview of which problems the company plans to solve for which customers.).

Roadmap 135

Roadmap Data Visualization Customer Experience Product Research 135

Split

JUNE 14, 2024

It’s never been more important to prioritize customer feedback when iterating on new features. Customer feedback can fine tune your product roadmap. Receiving this feedback and acting upon it quickly can be the difference between an exiting new product or feature, or a project that is stuck in the mud.

Product Research 52

Product Research Feedback Loop User Testing Customer Feedback 52

Johanna Rothman

MAY 8, 2019

I started this series with the question: If we have teams for all other aspects of an agile approach, why wouldn't we want the product owner to also work as part of a team? Could a team reduce the feedback loop durations? Iterative, Incremental, and Agile Approaches Reduce the Feedback Loop Durations.

Product Research 14

Product Research Feedback Loop User Testing Customer Feedback 14

The Product Coalition

AUGUST 3, 2023

Meanwhile, a robust product strategy lays the roadmap to achieve that vision. User-centricity: A well-defined vision keeps the focus on the end users and their needs, ensuring that the product remains relevant and valuable. The Impact: Articulate the positive outcomes your product will bring to users or the market.

Vision 148

Vision Product Research User Testing Roadmap 148

Johanna Rothman

JANUARY 16, 2019

Is it possible to balance the product innovation and feedback we need, with the commitment our management wants? When does it make sense to ask for more feedback instead? Let's start with the need for very fast product feedback. High Change: Do You Need Estimation or Feedback Now? The team still needs frequent feedback.

Product Research 68

Product Research Feedback Loop User Testing Customer Feedback 68

Usersnap

AUGUST 26, 2021

There are two reactions to receiving customer feedback: “yippie!” or “ouch…” And while we can’t guarantee you 100% positive feedback, we do have some proven strategies and tactics to help you join those 84% of digital companies that prioritized working on customer experience and recorded an increase in revenue.

Feedback Software 119

Feedback Software User Testing Customer Feedback Product Research 119

Johanna Rothman

MAY 11, 2022

However, the more often we deliver in short feedback loops, the more often we can make strategic decisions. The more often we iterate strategically, the more we exhibit business agility. The shorter the feedback loops, the easier it is to use what we finished to make a new decision about the next bit of work at all levels.

Product Research 126

Product Research Feedback Loop Strategy User Testing 126

Johanna Rothman

JULY 25, 2018

I’m working on my roadmapping talk for Agile 2018. I finally had the transforming idea about how to position the talk: Roadmapping and product planning are about feedback loops. The shorter the feedback loop, the faster and more often we can learn. See the post about Double-Loop Learning.)

Product Research 61

Product Research Feedback Loop User Testing Customer Feedback 61

Johanna Rothman

FEBRUARY 6, 2023

Strategy and Product Feedback Loops About 20 years ago, I taught a project management workshop to IT people. See Customers, Internal Delivery, And Trust for a recent post about demos and trust.) See TBM 8/52: The Problem With “Internal Customers ”. That's why the duration of the internal feedback loops is so important.

Product Research 145

Product Research Feedback Loop Workshop User Testing 145

Johanna Rothman

SEPTEMBER 28, 2021

More of my clients say they want business agility. Yet, we don't share a common definition of business agility. Those actions show that managers change their actions in the face of new information or feedback. Those actions show that managers change their actions in the face of new information or feedback.

Agile 125

Agile Feedback Software Product Research Feedback Loop 125

Userpilot

APRIL 24, 2025

You’ll help define the most relevant local payment methods to build (breadth) and aspects of payment methods to invest in (depth) to deliver the best outcomes for Stripe users. A professional with strong analytical skills, capable of leveraging data insights to drive strategic decisions. Who would be the best fit for this job?

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Usersnap

MAY 14, 2025

” Matt LeMay Most teams dont suffer from a lack of ideas; they suffer from chasing work that looks good on a roadmap but fails to drive results. It involves thorough research and analysis of the target audience, their pain points, and existing solutions to create a product that meets user needs and provides business value.

Product Research 52

Product Research Framework User Testing Customer Feedback 52

Agile Velocity

MAY 3, 2024

Agile has been shown to shorten time-to-market, increase quality, instill predictability, improve customer satisfaction, and create an overall happier working culture. Agile Transformation involves all levels of the organization and applies Lean-Agile principles to business processes, practices, tools, operations, and culture.

Agile 97

Agile Data Visualization Feedback Software Reporting Tools 97

Userpilot

FEBRUARY 20, 2024

What is a data product roadmap? What roadmap metrics should you be tracking? We also share software products you can use to create a foolproof product roadmap and drive product-led growth. The difference between a data product roadmap and the traditional approach is the former relies heavily on data. How do you build one?

Data Visualization 105

Data Visualization Feedback Software User Testing Research Software 105

The Product Coalition

AUGUST 28, 2023

It helps us meet customers’ demands, needs, and expectations. Planning Before beginning with the planning — also called the feasibility stage, you should understand your product, target users’ needs, customers’ demands, and of course SDLC. Good product and customer satisfaction come through from a great analysis phase.

Feedback Software 148

Feedback Software Reporting Tools Software Developers Software Development 148

Agile Velocity

SEPTEMBER 17, 2020

The leaders and change agents we meet are eager to ensure their Agile transformation avoids hitting rocks or running aground. We aim to address those obstacles in this article by offering three Agile transformation OKRs (Objectives and Key Results) for you to consider. The First Agile transformation OKR – “Leader Engagement”.

Agile 119

Agile Customer Experience Leadership Feedback Software 119

Johanna Rothman

NOVEMBER 27, 2023

I have a new book: Project Lifecycles: How to Reduce Risks, Release Successful Products, and Increase Agility. I wrote it because I'm concerned about what I see in too many supposedly agile teams: Crazy-long backlogs and roadmaps. See Manage Unplanned Feedback Loops to Reduce Risks and Create Successful Products.)

Customer Experience 98

Customer Experience Agile Product Research Feedback Loop 98

Modus Create

MAY 8, 2025

The rise of intelligent product development powered by AI and now agentic workflowscalls for a new kind of operating model: one that is agile, continuous, insight-driven, and AI-augmented. You can simulate user interactions with LLM personas. Data-driven insights AI thrives on data. This isnt a futuristic concept.

Product Research 40

Product Research Data Visualization Feedback Software Artificial Inteligence 40

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. It is built on the principles of a business that focuses on delivering value to the customer.

Startups 158

Startups User Testing Feedback Software Product Research 158

Agile Velocity

MAY 14, 2020

Did you know you can maximize your chances of achieving desired business outcomes by combining DevOps with an Agile transformation? When you hear “Business Outcomes,” “DevOps,” and/or Agile transformation” – what comes to mind? Agile Transformation. Agile transformations and DevOps initiatives are complementary.

Agile 98

Agile Feedback Software Analytic Tools Data Visualization 98

Userzoom

DECEMBER 4, 2019

Involving research as early as possible is integral to the success of a product, it allows user insight to guide the process before any heavy investment is made into the development of certain products or features. For me it is crucial to be part of the roadmap creation when developing the UX strategy. Lucía Martin Garcia , Sr.

User Testing 116

User Testing Product Research Research Software Customer Feedback 116

Johanna Rothman

JUNE 22, 2022

We use product roadmaps to see where we want to go and the options we might take to get there. Yet, so many of our roadmaps offer only a single and certain destination. If we don't see options, we reduce our innovation decision points—and possibly disappoint our customers. Understand Your Personas.

Roadmap 138

Roadmap Product Research Customer Experience User Testing 138

The Product Coalition

NOVEMBER 1, 2020

A well designed experimentation system allows a company to accelerate growth by creating faster feedback loops and enabling progressive delivery. A powerful experiment roadmap with a large idea backlog prioritized for value. A powerful experiment roadmap with a large idea backlog prioritized for value. Test everything!

Research Software 174

Research Software Feedback Software Systems Review Product Research 174

Userpilot

SEPTEMBER 10, 2024

Are you frustrated with how your users are underutilizing your product, complaining about it, and not realizing the value that it has to offer? TL;DR Digital adoption : Ensure users extract full value from your product features by measuring active users, feature usage, and product stickiness.

Data Visualization 111

Data Visualization Analytic Tools Feedback Software Product Research 111

Johanna Rothman

JUNE 17, 2022

In Part 1 , I said that product roadmaps are not like car roadmaps. But even car roadmaps showed places of interest—options—for the driver and passengers. Too often, I see very predictable roadmaps for managers. Predictability vs. Option Discussion for Roadmaps. More on that later in this post.).

Roadmap 94

Roadmap Product Research Feedback Software Customer Experience 94

Agile Velocity

SEPTEMBER 12, 2023

As the pace of change continues to accelerate, embracing agility – the ability to turn on a dime for a dime – has become a key to ongoing success for many organizations. However, when companies launch Agile Transformations in hybrid environments, it can introduce a new set of challenges. All fit our definition of hybrid.

Agile 85

Agile Feedback Software Product Research Strategy 85

The Product Coalition

NOVEMBER 26, 2019

Their goals are always stated in terms of delivering products and features (output), and never in terms of expected business and customer outcomes. Agile Development Things don’t necessarily get better with agile development. Agile dev did away with project waterfall? users, market and business, fades into the background.

Onboarding KPIs 82

Onboarding KPIs Product Research Agile User Testing 82

Userpilot

JULY 29, 2021

Are you looking for customer engagement solutions that can give you an upper hand in creating stronger customer relationships? It can be quite confusing if you don’t know what tactics will improve customer engagement in your product. Higher customer retention. Increased customer lifetime value ( LTV ). Lower churn.

Feedback Software 98

Feedback Software Analytic Tools Reporting Tools Customer Communications 98

ProductPlan

MARCH 27, 2019

When you’re continually shipping code, how do you plan, build, and communicate your roadmap? In this post we’ll outline the basics of continuous delivery, what it means to you as a product manager, and how to adapt your roadmapping process to best work in a continuous delivery environment. Continuous Delivery 101.

User Testing 72

User Testing Product Research Roadmap Customer Experience 72

Modus Create

MARCH 17, 2022

Our recent report 2022 State of Digital Transformation revealed that 57% of enterprises had adopted an agile framework for implementing digital initiatives. Even the federal government follows agile methodologies for 80% of its IT projects. . What is Agile Leadership? 5 Principles of Agile Leadership.

Agile 75

Agile Leadership Reporting Tools Feedback Software 75

Agile Velocity

MAY 20, 2020

The recent Harvard Business Review (HBR) article “ The Agile C-Suite ” 1 and Forbes article “Agile Isn’t New: What’s New Is The C-Suite Embracing It” have prompted some good discussion around the Agile Velocity virtual water cooler. . However, the case being made in this article is that “Agile is primarily for innovation”.

Agile 84

Agile Feedback Software Data Visualization Research Software 84

Johanna Rothman

JANUARY 2, 2024

Clarify Strategy A good strategy explains the kinds of problems you solve for specific customers. Small- to medium-sized organizations often have a coherent set of customers with specific problems. They can say: We want to attract and retain these kinds of customers and solve those kinds of problems for those people.

Product Research 89

Product Research Strategy Feedback Loop Agile 89

ProductPlan

JUNE 11, 2019

An outcome-based roadmap sounds like a good idea. Instead of a long list of context-free features and enhancements the roadmap is constructed to accomplish specific goals critical to the success of the business. The Problem With Outcome-Based Roadmaps. Assumptions —Every idea needs to be validated with actual paying customers.

Roadmap 89

Roadmap Weak Development Team User Testing Product Research 89

Agile Velocity

FEBRUARY 12, 2020

When going through an Agile transformation, Agile teams often feel like they have a good handle on Agile and Scrum. But when asked about their progress toward the business outcomes their organization hopes to achieve by implementing Agile, their answer is not as confident. This is not unusual.

Agile 74

Agile Feedback Software Product Research User Testing 74

Johanna Rothman

JULY 27, 2022

Which customers or users? The outcomes are the problems we want to investigate and possibly solve for the customers or users. However, if you have shorter feedback loops , you might want to separate those experiments into smaller chunks. Experiments Create Shorter Feedback Loops.

Customer Experience 119

Customer Experience Product Research Feedback Loop Data Visualization 119

Userpilot

JULY 5, 2022

Incremental innovation gives you time to listen to user feedback. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements. If your customer feedback shows your product is very different from what they need, don’t wait and pivot.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The upsides of product management include the fact that every day is different, you get to work with technology, it sets you up to be an empathetic leader and you get to see customers use what you created.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98