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Product Management Skills: Market Research

The Product Coalition

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.

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TEI 289: Become an agile leader of product management – with Roman Pichler

Product Innovation Educators

Leaders of product management need agility, influence, trust, empathy, and motivating vision. 2:00] What is agile product management? Agile product management is product management infused or enriched by agile practices and principles. 2:00] What is agile product management?

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

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Building a Strong Product Vision and Strategy: A Roadmap to Success

The Product Coalition

The Impact: Articulate the positive outcomes your product will bring to users or the market. The Differentiation: Highlight the unique features or technology that differentiates your product. Analyze market trends, customer feedback, and competitor offerings to identify opportunities and gaps.

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As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

DISQO

Technology has made it possible for endless data about our health to be captured at every (literal) step. As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. Keep tracking your health. Just know when to call the doctor.

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As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

DISQO

Technology has made it possible for endless data about our health to be captured at every (literal) step. As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. Keep tracking your health. Just know when to call the doctor.

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A Brief Guide to Product Discovery

Roman Pichler

What architecture patterns and technologies may be used? If you were to develop a brand-new product for a new market with new technologies, for instance, then you would face more risks compared to taking an existing product to a new market. How might people use the product? What are the major touch points?