The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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User Testing Product Research Data Visualization Customer Feedback 158

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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Roman Pichler

MARCH 14, 2017

Product managers used to do the upfront market research, product planning, and requirements definition work. They would then hand off a requirements specification to a project manager who would work with development and test to deliver the product.

Product Management 281

Product Management Product Manager Research Software Product Research 281

The Basics of Product Management

JUNE 22, 2025

From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of product strategy. PM validates with Maze prototype tests. It’s about amplifying them.

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Centercode

SEPTEMBER 29, 2020

This is exactly how most companies have traditionally treated their beta and related late-stage customer testing programs. They only see these programs as an insurance plan — a checkbox on top of other investments already made in critical areas like market research, quality, and user experience. The Small Shift.

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User Testing Product Research Testing Customer Experience 84

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In this article, you will find out about Lean product management, its pillars, how it can be implemented and how it differs from Agile, and why it can be considered a better method of managing product development. But it is not the only game in town.

Startups 158

Startups User Testing Product Research Feedback Software 158

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. You are running split tests so that your insights are comparative (e.g.

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User Testing Research Software Market Research Product Research 66

The Product Coalition

NOVEMBER 26, 2019

Agile Development Things don’t necessarily get better with agile development. Agile dev did away with project waterfall?—?Specification On the flip side, many development teams are now fully immersed in “Agile world” that is all about delivering small increments of working code according to strict rituals. Specification

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The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. But we also have a research consulting team. We’ve got a very strong customer success department that’s experienced in market research. It’s the method part that brings substance,” he said.

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The Product Coalition

AUGUST 3, 2023

Here’s a more detailed breakdown of the steps involved: Market Research and Analysis: Conduct thorough market research to understand the target audience, their pain points, and existing solutions. Analyze market trends, customer feedback, and competitor offerings to identify opportunities and gaps.

Vision 148

Vision Product Research User Testing Roadmap 148

Mind the Product

JANUARY 22, 2019

We’ve been doing market research for Mapping for Product Managers and it quickly emerged that mapping exercises, whether they are user journey maps, service blueprints, technical audits, or a combination therein, are among the most difficult practices in Product.

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Arkenea

APRIL 10, 2025

Rather than building and maintaining a large inhouse team, businesses partner with specialized vendors to handle design, development, testing, and deployment. This can include: Product strategy: Roadmap definition, market research, feature prioritization. Development: Frontend, backend, API integration, agile sprints.

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Software Review 52

Userpilot

APRIL 24, 2025

A person who lacks experience leading agile development or working in fast-paced, iterative environments. Your decisions will be backed by data-driven insights, leveraging A/B testing and user research to optimize the engagement loops and retention strategies that keep users inspired and returning again and again.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Userpilot

MAY 27, 2025

As a lifecycle specialist in B2B growth, youll drive the strategies that accelerate time to value and expansion, rigorously test them, and scale what works. Experimentation expertise: comfortable designing, running, and interpreting A/B and multivariate tests. How can Som benefit your company? How can Gordon benefit your company?

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

AUGUST 10, 2022

The MMP delivers value to paying customers whereas the MVP helps the product team test their ideas and targets mostly early adopters. Fake door testing helps teams validate the demand for a feature before building it to avoid feature bloat. An MVP is an essential part of the Agile product development process. Market Research.

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Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Ready to get started?

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The Product Coalition

APRIL 7, 2021

The team offers a high-quality UI design, UX research and design, wireframing, prototyping, implementation in code, QA, software testing, and product deployment. itCraft has a specialized mobile team (Android, iOS & Flutter) and web team working according to the Agile Scrum framework.

Research Software 143

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DISQO

OCTOBER 15, 2019

The data only becomes really valuable in the hands of a healthcare professional, when it can be combined with your historical health records and other data points collected over time, your doctor’s specialized training, and the tools and ability to do additional testing. The intent is good: An affection for experimentation and efficiency.

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Research Software Feedback Software User Testing Market Research 9

ProductPlan

JUNE 8, 2021

Market research—Reveals how others tell their stories and perceive the audience. Customer feedback—A door into what’s happening and the trends and evolution in the market. The real test is how much they’re willing to pay for it, which truly shows how much they value the solution. Then test, learn, and repeat.

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Product Research User Testing Research Software Feedback Software 98

The Product Coalition

NOVEMBER 2, 2022

Follow the best practices in Agile and lean development methodologies and take the following five steps: #1. Study the market and analyze your competitors Your goal is to build a photo-sharing platform. You should research the market to understand how to implement this idea.

Analytic Tools 147

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Userpilot

AUGUST 12, 2024

Marty Cagan’s book, TRANSFORMED , provides strategies and real-world examples for shifting to an agile, innovative product operating model. Product delivery : Leveraging agile practices , quality assurance, continuous delivery, and monitoring to ensure high-quality product releases. Marty Cagan’s latest book: Transformed.

Feedback Software 105

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Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Agile is the most common development methodology, so PMs need to be well-versed in its principles. Product manager skills: market research. Product manager skills: prioritization.

Analytic Tools 105

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Userpilot

MAY 29, 2024

The product design process extends beyond the product designer's role, often requiring cross-functional collaboration among product designers , visual designers, UX designers, researchers, industrial design specialists, marketers, and engineers. Conduct user research to understand your target audience. User empathy map.

Data Visualization 105

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Userpilot

AUGUST 12, 2024

They also have a robust system to collect data, make decisions, build solutions, perform tests, and deploy new products on time. Explore design solutions and test usability before full-scale development. Perform usability testing with real users to address design flaws. Create basic sketches and interactive prototypes.

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The Product Coalition

SEPTEMBER 21, 2020

In addition, the process of ideation and hypothesis driven testing increases the team’s ability to empathize with the users and come up with creative solutions to their pain points. Many companies, in fact, set up cross functional experimentation teams and use the test and learn mentality as their business transformation strategy.

Customer Experience 167

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Userpilot

JULY 16, 2024

To thrive as a technical PM, you need to have essential skill such as knowledge of Agile methodologies, familiarity with software engineering principles, leadership and communication. Technical product manager responsibilities include: Conduct user and market research to understand user pain points.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

Usersnap

APRIL 12, 2019

Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Think of a struggling eatery’s regulars taste testing for a different market. Market research has two goals. Field Test Study. Cohesive Data Types and Data Ranges.

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Userpilot

MAY 5, 2022

The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. Product Development is when most of the code is written and tested. 1: Market research & user research. #2: 4: Roadmapping. #5:

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Centercode

JANUARY 8, 2021

Customer testing, by design, is a gateway to uncovering and acting on exactly that. It relies on target-market users to identify both the best and worst parts of your product before release. It’s different from market research: the feedback is about refining a mostly developed product, not starting from scratch.

User Testing 98

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The Product Coalition

FEBRUARY 2, 2023

To get the most out of this approach, it’s important to make sure that the hypothesis and test are well-defined and clear, and to ensure that the test is well-designed and properly executed. This will help to ensure that the results of the test are reliable and interpretable. Then they went on to test out their hypothesis.

User Testing 158

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DISQO

OCTOBER 15, 2019

The data only becomes really valuable in the hands of a healthcare professional, when it can be combined with your historical health records and other data points collected over time, your doctor’s specialized training, and the tools and ability to do additional testing. The intent is good: An affection for experimentation and efficiency.

Research Software 40

Research Software Feedback Software Product Research User Testing 40

DISQO

OCTOBER 15, 2019

The data only becomes really valuable in the hands of a healthcare professional, when it can be combined with your historical health records and other data points collected over time, your doctor’s specialized training, and the tools and ability to do additional testing. The intent is good: An affection for experimentation and efficiency.

Research Software 40

Research Software Feedback Software Product Research User Testing 40

Agile Velocity

JUNE 6, 2018

Agile Roles are well defined in any foundational training for Scrum or Kanban. At Keep Austin Agile 2018, I presented a talk called “So You Made Your Project Managers into ScrumMasters: Roles Transitions When Becoming Agile”. Learn Agile. Market research was called out as something that might get lost.

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The Product Coalition

JANUARY 26, 2024

However, when you only have days or weeks to gather actionable insights, you cannot boil the ocean with in-depth or extensive research methods. So let’s talk about mini-research. Mini-research means following agile and pragmatic research principles when time is limited and resources are scarce.

User Testing 144

User Testing Product Research Research Software Data Visualization 144

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. You are running split tests so that your insights are comparative (e.g.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. You are running split tests so that your insights are comparative (e.g.

User Testing 40

User Testing Research Software Product Research Market Research 40

Roman Pichler

JANUARY 9, 2018

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach.

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