Agile Marketing Product Management Vision 
Roman Pichler
FEBRUARY 2, 2021
Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
Roman Pichler
FEBRUARY 2, 2021
Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
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Roman Pichler
FEBRUARY 19, 2024
Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]
Product Management University
JULY 23, 2020
Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! There is, however, one critical part of product management that got lost in the shuffle!
The Product Coalition
SEPTEMBER 9, 2022
Product managers come in different shapes and sizes (i.e., However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. That’s where a market requirements document comes into play.
The Product Coalition
AUGUST 3, 2023
How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.
Product Management University
JULY 23, 2020
Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! There is, however, one critical part of product management that got lost in the shuffle!
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