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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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How Does Iterative Testing Help Build Better Products [+Test Examples]

Userpilot

What is iterative testing? How can it help product managers build products that drive value for their customers? Iterative testing involves running repeated experiments on your product features to evaluate their effectiveness and identify improvement opportunities. You can also use it to carry out fake door tests.

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Jobs To Be Done in Product Design

UX Planet

5-step process The Jobs to Be Done (JTBD) is a powerful tool in product design that helps teams focus on understanding the needs and objectives of their customers rather than just the product itself. Here’s how to use the JTBD framework in product design: [link] 1. Why do they want to use your product? Who are they?

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Using Sean Ellis Test for Measuring Your Product/Market Fit

The Product Coalition

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

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Agile Product Life Cycle-Practices & Tools

The Product Coalition

In the previous article, I discussed in detail about Agile Product Life Cycle and its different phases and outcomes that allow an organization to function end to end in an agile product life cycle. In image 1 I have listed some practices in sticky notes below each of the phases to drive the Agile product life cycle.

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Why designers fail to integrate into Agile teams

UX Planet

Prescriptive Agile frameworks make it hard for designers to add valuable contributions to the team. Without discovery practices as part of the sprint, the product is destined to fail. After delivery, we prayed to the gods that the final product would work as designed. In 2011 I was a UX Designer in a design studio.

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